Jul 17, 2020

Glen Eira Physiotherapy is a physiotherapy clinic and Pilates studio providing care for a range spinal and sports conditions in Melbourne’s South East. The clinic also specialise in women’s and men’s health issues and TMJ Pain throughout their local community, and Melbourne-wide.

practiceedge developed a new online identity for Glen Eira Physiotherapy (Physiolates) that was fully mobile responsive to showcase the various conditions they treat and the Pilates classes on offer.

It was important for the website to be aligned with the modern and caring feel of the clinic; while remaining bright and relatable for their clients. Our in-house graphic designer created an online concept that perfectly represented the clinic’s brand and showcased their services.

The new Physiolates website is easy-to-use for patients seeking physiotherapy treatment in Carnegie, as well as for people who are looking to improve their health through Pilates classes.

Being able to navigate through the services section, people are also able to easily find all timetables and fees for the Pilates classes. The contact and booking options were required to be more accessible. Well placed call to action buttons made it very easy for the visitors to book physiotherapy appointments or know more about the Pilates classes that are available.

The new website was fully mobile responsive backed by a WordPress CMS.

website design highlights


Mobile accessibility and usability


Speed Optimisation


Custom Visual Identity Creation


Custom WordPress Website


Quality Assurance


User Testing

seo campaign highlights

Glen Eira Physiotherapy wanted to create a local SEO campaign targeting Melbourne’s South East for physiotherapy, clinical pilates and pregnancy pilates classes.

Firstly our team completed keyword research for each of the keyword themes in their SEO campaign. After constructing all on-page meta data properties we continued to build the online authority of the website increasing organic ranking positions.

We saw a large increase in the local surrounding area for keywords like “pilates SUBURB”, “pregnancy pilates SUBURB” and “clinical pilates SUBURB”.

12 months over 12 months in the campaign we saw increases of 30% in the total number of users and 30% increase in the total number of new users.


Increasing organic users by 30% compared to the same time in the previous year.


Increasing new organic users by 30% compared to the same time in the previous year


Maintaining page 1 rankings in Carnegie and in all nearby suburbs for clinical pilates and pregnancy pilates.


Increasing online presence in the Melbourne region for TMJ Pain, TMJ Physio and Jaw Pain, achieving page 1 rankings.


Increasing online presence in the Melbourne region for Women’s Health and Men’s Health Physio, achieving page 1 rankings.

page 1 “clinical pilates” ranking positions for the surrounding areas

organic users increased 30% & organic new users increased over 30% year over year

page 1 melbourne ranking positions

page 1 melbourne ranking positions