Looking for more local customers? Whether you’re focused on web users or people using mobile devices, organic traffic is out there— they just need to find you. Wherever your competitors rank, you can outrank them in the search results by focusing your SEO strategy on certain techniques. But which ones? Let’s take a look.
This article explores SEO strategy techniques that aim to increase your ranking on the search engine results pages. For personalised advice, contact our team at practiceedge today.
Is Your Own Website Ranking Highly on Search Engines?
Whatever industry you’re in and wherever you are in the world, there’s one thing you need to be in one place— high on the search engine results pages. SEO (search engine optimisation, or search engine optimization in the US) determines where your business falls in the search engine rankings, and this is incredibly critical to so many aspects of your performance, both online and in your clinic. This is because SEO determines whether your business is visible to your target audience online, and if so, how visible it is in the search results.
The Recipe for SEO Strategy Success
A successful SEO strategy requires a combination of creating high-quality, up-to-date content that uses target keywords from your keyword research to improve your ranking on search engines. The aim is to get your website to appear first on Google and other search engines when people search for your keywords.
Whether this is ‘Podiatrist Sydney’, ‘Dentist Brisbane’ or ‘Myotherapy Melbourne’, you’ll likely have the same target audience as your competitors. This means that while using the relevant keywords is important, it’s not as simple to climb the search engine rankings with this one SEO strategy alone. When you create content, it needs to take the following into account:
1. Local SEO
Mastering local SEO is key for small businesses who want to stand out and attract customers, clients, or patients. Local SEO focuses on people who are searching for a specific business in their local area, often on mobile devices, based on their current location. Essentially, Google aims to match search queries with the most appropriate and best-suited business in that specific location. As a result, local SEO is crucial for any business, but especially small, local businesses looking for local customers.
This is where keyword research comes in. Digital marketing agencies look to optimise your online presence to attract more business from these local searches, putting you where your customers are. These searches typically take place on Google, but also on other search engines such as Yahoo! and Bing.
Local SEO isn’t only about keywords, though— it’s also about how you create content. When you and your competitors use the same keywords, something has to differentiate you. It’s not just about showing up! Make sure your digital marketing uses the right language and tone as well as leaning on keyword research to draw your target audience in.
2. Cohesive Marketing Strategy
Consistency is key! A well-thought-out marketing plan covers all the bases, including ensuring that your business message remains consistent across all the platforms you use. After all, if you use a no-nonsense tone on your website content but an extra-friendly one with very different language on your social media channels, your customers are likely to feel confused. When your target audience feels like you don’t know your business, they’re not likely to want to visit it.
With so many platforms that can be used today, it all comes down to one core element— clear, cohesive, and consistent messaging. This gives potential customers a sense of what your business stands for and what it’s all about, even before they read your vision and mission. Digital marketing ensures your target keywords match your website and your own content so customers don’t get any surprises.
By maintaining a consistent voice and approach, customers get a clear picture of your brand identity and what you stand for. A digital marketing agency will make sure your keywords and your content line up, suit your services, and meet customer expectations. This way, customers can enjoy a great user experience, and you may even see your click-through rates soar.
3. Website Authority
When it comes to building authoritative websites, it’s a bit like building a house. Having relevant content is important, but that’s just the foundation! To really make an impact on potential customers, you need to earn their trust— that’s where building relevance and credibility through competitors backlinks comes in.
The more sites linking to yours means that your credibility goes up in customers eyes— for the most part. These links on other websites need to be quality backlinks, meaning they’re from other reputable web pages. The more high-quality backlinks you have, the higher your website’s search engine rankings will climb. With every small step, you’re on your way to outshining your competitors and becoming the go-to source for people looking for your valuable insights.
4. Website Relevance
When it comes down to it, your website is always having conversations with its visitors. With that, it’s important to make sure they’re speaking the same language! SEO strategies are all about keeping things relevant and relatable, from the big picture down to the nitty-gritty details.
Website relevance means delicately weaving target keywords into your website content to ensure your visitors find exactly what they’re looking for. After all, they came to your page through search results, so they were searching for something that you have the answers to!
And just as trends come and go in fashion, music, and just about everything else, the same can be said for SEO strategies. A digital marketing agency keeps an eye on the overall user experience by looking at how long they stay on a page, what they’re searching for, and more. With this information they can adjust your content quickly as needed, helping you to stay up-to-date and relevant. This does more than just keep you on top of the search results, it also helps to build a real connection with your customers and keep them coming back.
5. Competitor analysis
Keeping an eye on competitors sites isn’t being nosy— it’s good business practice. There’s a goldmine of valuable insights in SEO competitor analysis, and competitor keywords are just the beginning. By staying abreast of competitor backlink profiles and SEO efforts, a digital marketing agency will aim to identify their weak points and gaps and use this information to help you leapfrog over them in the search results.
As a result, performing high-level SEO competitor analysis is crucial to your online success. A digital marketing agency doesn’t just watch and follow your competitors sites, but they also conduct reverse engineering to determine your own website’s weaknesses and strengths. SEO strategies rely on data, and this is the treasure trove! They take these treasured numbers and use them to improve your SEO strategies, increasing your website’s chances of outranking them.
6. Target High-Value Terms
To get ahead on the search engines, taking a look at your competitors terms is crucial. By zeroing in on their keywords and keyword rankings, investigating competitor SEO offers the chance to gain insider knowledge into your direct competitors. A digital marketing agency will conduct keyword research to identify high-value terms that your target audience is likely searching for and leads them directly to you, giving you more customers from organic search over your SEO competitors.
As you start ranking for your terms, keyword targeting continues with long tail keywords. This approach aims to draw in organic traffic and boost your online presence, thereby boosting your online visibility and drawing in more customers. By continually monitoring keyword rankings and search trends, ongoing optimisation enhances the user experience and ultimately drives business growth.
