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Page One Strategy: How we Beat the Competition and get You to the Top

Jun 25, 2020

SEO success is determined by whether your business is visible to your target demographic online. You cannot achieve your campaign’s goals if you don’t know who your target market is, who your competitors are and what services you would like to promote.

A successful SEO campaign is achieved through a data driven set of strategies, tactics, and techniques used to enhance the total number of visitors to your website and therefore, increased exposure online. Here is an overview of our page one strategy that allows us to beat your competitors and get you to the top

Local SEO

Local SEO is focused on providing search results that are relevant for users based on their current location. Simply put, Google will match a user’s search query with the best suited local businesses by considering the physical location that they have typed into their search. By optimising your online presence to attract more business from relevant local searches, we put you where your customers are.

These searches take place on Google and other search engines. We focus on the customers in your location and the surrounding areas. Local SEO is vital for small businesses that work within a smaller local region, not nationally.

Cohesive Marketing Strategy

A cohesive marketing strategy takes into consideration all the different platforms that could be used to promote your business and aligns the overall marketing message to ensure they all take the same approach. Essentially, it comes down to one core element – consistent marketing and messaging.

By sending a cohesive and consistent message to customers, regardless of which channel or platform, gives people a sense of what your business is, what it stands for and what it promises to deliver. We ensure your targeted keywords match your website and content, and are adaptable to your services and what your customers expect to see.

By creating a consistent marketing message that aligns with your businesses’ primary mission statement and ideals, potential customers get a sense of your brand across all platforms. It will also create a clear service offering across all steps of the customer cycle or buying journey. Regardless of what step in the marketing funnel that a customer is in, they will receive constant interaction with your brand.

Website Authority

Strengthening the authority of your website is also very important; not only online for SEO keyword ranking purposes but also for your online credibility with prospective clients. Creating good content is not enough anymore. To stand out from the sites with these attributes, you need to build relevance and authority. This ties into the quality of the third-party websites that link back to your site.

The higher the quality of the sites, the higher your rankings will be. If the domain authority of your website is higher than that of your competitors, your site is more regarded to have relevance for a user’s search term. Our team will build your website’s online authority to make your website more relevant than your competitors.

Website Relevance

Your website must be relevant to the terms that clients are using to identify you. We ensure everything is in alignment and relevant from strategy and campaign creation to the ongoing monitoring of your campaign.

The targeted keywords are a focus of your content and header structure – this ensures that what the user expects to see is captured and carefully considered.

Competitor analysis

Performing high-level competitive analysis is crucial to your online success. The most essential opportunities often come from the data of your competitors. Following and reverse engineering your competitors’ marketing strategies is a great way to determine where your own campaign strengths and weaknesses are.

We can then use this in the implementation to better your own online marketing strategy. We thoroughly analyse the competition and get insight into the online strategies they use – and in turn enhance your website’s ability to outrank them.

Target High Value Terms

To beat your competitors with SEO, you will need to do an SEO competitor analysis by researching their strategies to determine your own plan of attack.

Pay attention to their website, the type of content they create, and the keywords they target. We can then perform keyword research to target high-value terms; to expose you to your ideal target market. When you search for the exact match keywords, you get an overview of the types of words that your audience searches for on Google, and when you understand what you are looking for, you can respond to those terms with your content.

Once you begin appearing for the targeted search terms then you can expand on the targeted terms. You can then also go after long tail keywords – which are often more detailed phrases based around your exact match keywords.

We beat the competition and get you to the top by implementing our Page One Approach. For more information or to discuss your digital marketing strategy, contact practiceedge.

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