Digital Marketing for Pathology
Results-driven digital marketing for pathologists – helping you develop a highly professional and effective online presence.


Pathology Marketing – Give Your Practice the Online Edge
As a pathologist, you’re well aware your industry has experienced even more demand than usual over the past two years. Between the usual samples, blood tests, and biopsies you’ve always examined, COVID-19 has exploded the need for your services. Knowing how integral you are to the running of everyday society is one thing, but how do you convey it to your potential patients? They need to know you’re there in order to utilise your services, but online advertising is so much more complex than it used to be. You may be wondering if it’s too difficult or time-consuming to try to work out.
Let Us Lead You on Your Digital Marketing Path
With practiceedge, you don’t need to worry about how to promote yourself and climb up the online rankings. We have over 10 years of experience working with medical professionals including pathologists and pathology centres, so we certainly understand the unique marketing you need in comparison to the store next door or across the street. With extensive knowledge of digital marketing for the medical industry, we’ve now fine-tuned our services so that we focus solely on advertising medical professionals and their services. When you have practiceedge working on your campaign, you can leave the marketing to us while you focus your attention on helping patients and providing your much-needed service.

Case Studies
Results We’ve Generated for Pathologists

Our Digital Marketing Analysis Will Get Your Pathology Practice on Track
Ready to learn where your pathology practice could be?
Everything at practiceedge starts with a call. From the comfort of your own home or business, we can offer a full consultation about the current marketing practices of your pathology practice and a further discussion about what our services could be offering you. Before we commit to you, or you commit to us, we perform a series of checks and analyses to ensure we can deliver what we promise. Reach out today to talk to an expert about what you want to achieve for your practice, and you may hang up with a clear plan for how to get there.
What Do We Do?
Our Pathology Marketing Services

Web Design for Pathology

SEO for Pathology

Google Ads for Pathology
Pathology is unique in that many of its crucial visual elements, such as needles, can spike anxiety in some people. With your specific needs in mind, our web designers can create the website that demonstrates your experience and expertise, drawing new leads in with a blend of professionalism and understanding.
To increase your search presence online, it’s important to utilise the powers of SEO. No one size or type of SEO fits all, which is why it’s crucial to choose a digital marketing agency with knowledge of your specific industry. Our experience and customised approach ensures you receive the best SEO possible for your campaign.
When you go to search for something online, you likely head to Google— as do the majority of people. Our Google Ads specialists get you to the top of the page when your target audience search for pathology in your local area, increasing your chances of converting these people into your newest patients.
The Edge – A Comprehensive Marketing Package for Pathologists
If you’re looking to invest into digital marketing to see your online presence skyrocket, then The Edge may be the marketing package for you. The Edge is a comprehensive, integrative online strategy exclusively for healthcare companies that aims to generate consistent new referrals, deliver you more traffic, and reignite your online ROI. When acquiring new patients is proving more difficult than you’d like, all is not lost— The Edge attracts, engages, and converts, giving your practice the results you desire and deserve.

What Do We Do?
Our Pathology Marketing Services

Web Design for Pathology
Pathology is unique in that many of its crucial visual elements, such as needles, can spike anxiety in some people. With your specific needs in mind, our web designers can create the website that demonstrates your experience and expertise, drawing new leads in with a blend of professionalism and understanding.

SEO for Pathology
To increase your search presence online, it’s important to utilise the powers of SEO. No one size or type of SEO fits all, which is why it’s crucial to choose a digital marketing agency with knowledge of your specific industry. Our experience and customised approach ensures you receive the best SEO possible for your campaign.

Google Ads for Pathology
When you go to search for something online, you likely head to Google— as do the majority of people. Our Google Ads specialists get you to the top of the page when your target audience search for pathology in your local area, increasing your chances of converting these people into your newest patients.
The Edge – A Comprehensive Marketing Package for Pathologists
If you’re looking to invest into digital marketing to see your online presence skyrocket, then The Edge may be the marketing package for you. The Edge is a comprehensive, integrative online strategy exclusively for healthcare companies that aims to generate consistent new referrals, deliver you more traffic, and reignite your online ROI. When acquiring new patients is proving more difficult than you’d like, all is not lost— The Edge attracts, engages, and converts, giving your practice the results you desire and deserve.

Why Choose practiceedge as Your Digital Marketing Partner?



A decade of industry experience and knowledge behind all our services to get you the results you want to see.
A local Melbourne based team, available and accessible whenever you need our help.
Proven results with clients over our many years in the field, giving you confidence that working with us will be a worthwhile investment.



A commitment to great customer experiences, ensuring that all our clients receive services tailored to the unique needs of their pathology clinic.
Our passion for seeing healthcare workers expand their business and have the opportunity to help as many patients as possible.
Total compliance with all AHPRA and Google guidelines to ensure your online presence remains professional.

A decade of industry experience and knowledge behind all our services to get you the results you want to see.

A local Melbourne based team, available and accessible whenever you need our help.

Proven results with clients over our many years in the field, giving you confidence that working with us will be a worthwhile investment.

A commitment to great customer experiences, ensuring that all our clients receive services tailored to the unique needs of their pathology clinic.

Our passion for seeing healthcare workers expand their business and have the opportunity to help as many patients as possible.

Total compliance with all AHPRA and Google guidelines to ensure your online presence remains professional.
Dedicated to Achieving High-Impact Marketing Results for Pathologists
With over 10 years of experience working on digital marketing campaigns for pathologists, we’re well-versed in all the tools of the trade. As we reserve our services for healthcare practices, you know you’ll be getting the speciality marketing your pathology service deserves with practiceedge. Using our vast knowledge and passion, we engage with your audience to build that trusted connection they’ve been looking for, increasing your patient numbers and referrals.

Free Checklist
Proven Strategies To Generate New Patients
Our ‘online marketing checklist for pathologists’ will help you to navigate the online world and set your practice up for digital success. The free, 31-point checklist is an excellent introduction for new and established pathologists who are ready to experience the power of digital marketing.
Hear From Our Healthcare Marketing Clients



Ready to Invest in Your Pathology Practice?
When it comes to digital marketing for pathology, practiceedge has the skills and knowledge you need. With 10 years of experience working with a multitude of medical professionals, we understand AHPRA compliance, professional and understanding promotional tactics, and how to build authority with your audience. You’ve been doing the hard work for long enough— let us take care of the digital marketing for you. For further information, book a call with our friendly and experienced team today.
