Hospitals & Medical Clinics
Doctor SEO
Specialised Search Engine Optimisation
Connect with new patients online through specialised search engine optimisation for medical clinics.
Want to be Known as the Go-To Local Medical Practice?
Modern medical practices have a choice – invest in digital marketing and stand out online, or get hidden amongst the billions of Google search results. For GP practices that want to stand out and get more new patients via Google, search engine optimisation (SEO) is a great way to achieve this.
Here at practiceedge, we help medical clinics of all sizes to get better rankings, higher website traffic, and more new patients with SEO. As medical SEO specialists, we utilise a range of industry-specific, AHPRA-compliant SEO techniques to help you achieve your practice goals.
To get started with our medical SEO service, contact our team today.
Your Patients are Searching for a Dr with Google: Can They Find Your Practice?
With almost three quarters of Australians using Google in attempts to diagnose themselves rather than seeing a doctor, doctor search engine marketing is more crucial today than ever before. However, it’s not just about people finding your services online and using the information on your site to self-diagnose. Your aim is to get more patients not only onto your website, but through the online booking process and into your medical practice.
SEO is an ongoing process that aims to produce long-term results, continuously optimising your online presence. While you keep up-to-date with medical information and health services, many medical practices do this while also upping their marketing efforts with keyword research, local SEO, and other types of online marketing for doctors. You don’t want to be left behind when it comes to medical research, and your search engine marketing should be the same.
Elevate Your Online Presence with Medical SEO
Increased Organic Traffic
An influx of organic traffic could be coming to your doctor website, all thanks to the relevant keywords and other aspects that make up SEO services.
Enhanced Online Visibility
If you're looking to launch up the search engine results pages, doctor search engine marketing tactics like SEO are ready to take you there and give you the online visibility you want.
Higher Keyword Rankings
By using relevant keywords, search engines can find you more easily and direct more website traffic to your web page. Your practice website is read for success, and more local patients!
Improved User Experience
SEO services are about more than search engine results— the user experience, incorporating your website speed, usability, and mobile responsiveness is just as important.
Credibility and Trust
You understand how important it is for patients to trust the people who provide their medical services. Doctor search engine marketing aims to increase your medical practice's authority and credibility to foster that trust.
Increased Conversion and Revenue
Reaching the top of search engine results pages is one thing, but you also need to see it in action. SEO methods like keyword research also aim to increase conversion, leading to increased revenue.
Our Approach to SEO
Our medical SEO campaigns include a full range of SEO inclusions. From content and on-page to authority building and CRO, you’ll be fully supported online.
Customised Strategy
We’ll craft a custom strategy for your medical clinic to ensure our actions align with your goals.
On-Page SEO
Our on-page team will perform a range of on-page SEO techniques to ensure your site is Google-friendly.
Backlinks and Authority
Authority building is key for doctors and other healthcare clinics. We manage backlinking and authority building to strengthen your campaign.
Content
Our team will write AHPRA-compliant content that is required for your campaign to thrive.
Technical SEO
Beyond the strategy, we’ll perform a number of tasks to optimise your technical SEO.
CRO
We’ll frequently review how well your website is converting to maximise your return on investment.
Local SEO
Through local SEO techniques, we’ll help your medical practice stand out in your local community.
Collaboration
You’ll work side by side with our skilled SEO specialists who will provide expert advice and transparent reporting.
SEO Video Resources
Our Doctor Search Engine Marketing Results
Your Doctor Search Engine Marketing Questions Answered
Why do I need SEO as a doctor?
Search engine results pages are somewhat like patient reviews in that they help prospective patients decide which healthcare professionals to reach out to. Medical SEO not only intends to place you higher in search engine rankings, but also makes your health services more well-known in your local area so new patients can find you. By using medical SEO as part of your digital marketing strategy, your healthcare practice should see more visits to your landing pages, meaning more patients through your doors, more online reviews, and ultimately, more revenue.
What is local SEO for doctors?
This type of targeted marketing showcases your local services in local searches, where your prospective patients are searching for healthcare providers near them. Your healthcare business page will show up when they search online for a medical practice in your suburb or city, establishing your presence in the area.
How do you measure the success of my doctor SEO campaign?
While we look at your position in the search results, we also measure your SEO success through KPIs such as organic traffic, keyword rankings, conversion rates, click-through rates, and more. By using relevant medical keywords, local search tactics, and other medical SEO tools, we ensure your web pages and website content work well for humans and search engines alike.
What does your SEO strategy include?
Our medical SEO service begins with identifying your target audience and building your SEO strategy to attract them. Using keyword research tools, link building, local SEO, and more, we create website content that exemplifies your medical practice and your approach to your work, while making you stand out in the search queries. We also use tools to complete website audits, fix broken links, and continually optimise your site for climbing the search engine rankings and attracting website traffic.
Do you offer other digital marketing services for doctors?
Yes, we do! Medical SEO often incorporates Google Ads, website support, and more to keep you showing up in the search results and driving new patients to your medical practice.
How do you stay up to date with the latest SEO trends?
As dedicated and passionate healthcare business marketers, we see search engines and perform keyword research in our sleep! Search engine rankings are as important to us as your patients are to you, and we enjoy keeping up-to-date with the latest methods and technologies to help you with your goals.
Why practiceedge?
Motivated by Results
Your goals are our goals. While you're motivated for great results for your medical practices and medical services, we're just as motivated to see your new position in the search results.
Inspired by Innovation
Search engines improve every day, and we make it our mission to stay on top of it all. Using industry-leading techniques and a proven approach, we use every innovative method to help you reach the top of the search results.
Driven by Data
Whether you're looking for an increase in new patients, to connect with others in the healthcare industry, or utilise search algorithms to drive more traffic to your website, healthcare SEO is all about the numbers behind these goals.
Comprehensive Marketing Approach
We're a one-stop shop when it comes to search marketing for your medical clinic. We also offer websites for doctors and Google Ads for doctors, covering all bases depending on your unique needs.
Google Reviews
Been with practiceegde for the past 8 years and they have been an integral part of helping me to grow my business
Andrew Maitland
Working with Practice Edge has been particularly rewarding. Linda, your expertise is unparalleled. Migrate Pro Law sincerely appreciates your diligent efforts; you've removed the stress associated with our digital marketing presence.
Migrate Pro Law
PracticeEdge were great to work with and I would have no hesitation in recommending them to any clinician looking to improve their online presence. Five stars!
Thomas Crowhurst
It has been a pleasure being able to redesign and rebuild my website with Practiceedge. Coming up with the vision and the feel of our digital space was for me a daunting experience, however the team made it simple; process driven and an experience that not only met our needs, but in my view has exceeded it. For the first time in years we are starting to make headway into the digital world with clients booking in directly via our website. Very happy with the experience
Brett Grant
I came across PracticeEdge while working with a client on their marketing. On behalf of the client we reengaged the team at practicedge to rebuild the website into a sleek and responsive website. The team were very thorough and their processes were sound and allowed a smooth project. Thanks to all of the team for an enjoyable project.
Josh Oakey Your Marketing Mindset
Terrific team very efficient and amazing copywriting. Highly recommend them to support and build your website
Deborah Penglase
It's been a fantastic experience working with the team at Practiceedge. Everyone is very friendly and professional to deal with. The website they have created for our business is fantastic, and we've really seen our business' presence grow online more and more each month. Couldn't be happier with their service!
Ryan Gaskett
I’m extremely happy with the service Practieedge provide. The team are friendly, professional and get results. They’re prompt to answer any queries and proactive with their approach in growing my business.
NDPE Physio
Professional and high quality service. Thanks Practice Edge.
Andrew Franklin
I chose practiceedge for web development and SEO, and the result was fantastic. Great communication, stunning website. Highly recommend them!
Billy Gilhooley
Since joining practicedge our podiatrists' diaries have been transformed. They're now filled with the high value appointment types that are important to our practice. Practicedge are always tweaking our website, adding SEO, blogs, updating content and have clear goals in mind. With their help, I've learnt to analyse their regular reports - I particularly love seeing the high number of conversions. Thank you for all your work this year, we feel like we're in safe hands!
Liz H
Practice Edge are incredibly knowledgeable and efficient. Each team member is committed to providing top quality service and ongoing support and development.
Brighton Spine & Sports Clinic
The team at practiceedge was fantastic and always strove to understand exactly what I wanted and needed for my website. Their attention to detail was superb and the answer to every question was 'No problem.' I highly recommend them!
Jayne-Maree Sedgman
Proffesional, quick service of incredibly high quality. Great working with the team
Marlon Perera
Had an outstanding experience with Practice Edge in developing an updated website for my business, Boroondara Family Dentist. Practice Edge created and developed a sophisticated and modern website, as well as an easy-access platform for patients to access all our services. The team at Practice Edge were friendly, approachable and delivered on every request, would highly recommend!!
beata dabrowska
I was first introduced to practiceedge through a former employer. When I then went on to create my own business and website and hit some technical issues that were beyond me, practiceedge were the first people I called to get me out of the mess I'd made! I knew they were trustworthy and reliable, and indeed they were able to fix and optimise my site. I highly recommend the team at practiceedge, with a special shout out to Nathan!
Alison Evans
I am so happy I trusted Kylie and Simon at practiceedge with my website. The communication was excellent, the team made sure to explain all the steps that were needed to build a website and were always available to answer my questions. The site looks amazing and I am beyond satisfied with the quality of service. Thanks again team!
Nicholas Callanan
Linda’s work with our Google ads account has made a massive difference to the volume of referrals for our allied health practice. She has clearly put in a lot of work and care, and has also been very good at keeping us involved. Thanks Linda, couldn’t be happier!
Alina Shushkevich
We have used practice edge for many years now. They return phone calls quickly and offer an amazing service. Would highly recommend them.
Lachie Anderson
So pleased with the work from practiceedge, the quality, communication and service is beyond expectation and couldn't be happier with the end product
Michael Bishop
Most Patients Use Search Engines, so Meet Them Where They Are
At practiceedge, our years of experience working with those in the healthcare industry means we understand what potential patients are looking for when searching online for healthcare professionals.
Whether you’re interested in a new SEO strategy or want to optimise your current campaign, our healthcare marketing skills have the unique edge you need. To see how we could improve your ranking in the organic search results on Google, contact our medical SEO team today.
