Campaign Highlights
- 99% increase in organic sessions year on year in Summer
- 120% increase in phone calls year on year
- 111% increase in customer enquiries from website year on year (247/117) (Plus 225% increase in calls from GMB Jan-Feb, year on year)
Campaign Goals/Challenges
Striking Pools are custom pool builders operating from Briar Hill in the leafy northern suburbs of Melbourne. They are multi-award-winning pool builders with a knack for custom concrete pools made specifically to fit your space and give your backyard a whole new lease on life.
They are recognised within the swimming pool construction industry as one of the best pool & spa builders in Melbourne.
The biggest challenge for Striking Pools comes from the seasonality in search volume for all of their target keywords. For this reason, we set the bar based on the same period in the previous year. Their website is very image-heavy showing off galleries upon galleries of their best work, which does have it’s own challenges as well.
The most important thing for this campaign is improving and maintaining very strong keyword rankings to ensure they are in a good position when search volumes fluctuate – particularly post-Christmas Day when it’s hot and people have major pool envy.
Organic Traffic
Working continually on improving and maintaining keyword rankings throughout the year is critical to the success of this campaign, and from the hard work put in during the year, we saw a 108% increase in organic users to the website during the peak month of January 2022 compared to January 2021. What is most impressive is that January 2021 was already a 141% increase in organic users compared to January 2020. This highlights the long-term success that can be seen from ongoing SEO work over time.
Phone Calls and Website Enquiries
The improved visibility and the additional traffic to the website led to a 120% increase in clicks to call from the website, as well as garnering a 225% increase in phone calls from their Google Business Profile compared to the same period last year.
On top of this, we saw a 128% increase in enquiries for pool projects through the website contact form for projects worth $50k and up.
