Digital Marketing Case Studies

Striking Pools

Striking Pools CS Feature

Campaign Highlights

Striking Pools Mockup

Campaign Goals/Challenges

Striking Pools are custom pool builders operating from Briar Hill in the leafy northern suburbs of Melbourne. They are multi-award-winning pool builders with a knack for custom concrete pools made specifically to fit your space and give your backyard a whole new lease on life.

They are recognised within the swimming pool construction industry as one of the best pool & spa builders in Melbourne.

The biggest challenge for Striking Pools comes from the seasonality in search volume for all of their target keywords. For this reason, we set the bar based on the same period in the previous year. Their website is very image-heavy showing off galleries upon galleries of their best work, which does have it’s own challenges as well.

The most important thing for this campaign is improving and maintaining very strong keyword rankings to ensure they are in a good position when search volumes fluctuate – particularly post-Christmas Day when it’s hot and people have major pool envy. 

Organic Traffic

Working continually on improving and maintaining keyword rankings throughout the year is critical to the success of this campaign, and from the hard work put in during the year, we saw a 108% increase in organic users to the website during the peak month of January 2022 compared to January 2021. What is most impressive is that January 2021 was already a 141% increase in organic users compared to January 2020. This highlights the long-term success that can be seen from ongoing SEO work over time.

Phone Calls and Website Enquiries

The improved visibility and the additional traffic to the website led to a 120% increase in clicks to call from the website, as well as garnering a 225% increase in phone calls from their Google Business Profile compared to the same period last year.

On top of this, we saw a 128% increase in enquiries for pool projects through the website contact form for projects worth $50k and up.

More Client Results

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If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your allied healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competition Comparison

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Competition Comparison

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

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