At practiceedge, we pride ourselves on being at the forefront of digital marketing for healthcare providers.
Our dedication to innovation and excellence drives us to develop unique strategies that deliver tangible results. One such innovation is our proprietary SEO framework: SCOOTER. This approach is designed to enhance every aspect of your SEO, ensuring that your online presence is as robust and effective as possible.
The SCOOTER Framework
SCOOTER stands for Strategy, Content, On-page, Off-page, Technical, Excellence, and Results.
Each component is crucial in crafting an SEO campaign that not only meets but exceeds expectations. Here’s how each element contributes to success:


1. Strategy (S)
The cornerstone of effective SEO is a bespoke strategy. We begin by understanding the specific goals and challenges of your healthcare practice. This tailored approach ensures that every SEO action aligns with your objectives, from increasing patient inquiries to boosting your visibility in local searches.

2. Content (C)
Content is king in the digital world. For healthcare providers, this means developing authoritative and engaging content that addresses the concerns and needs of your patients. Whether it’s through informative blog posts, FAQs, or service descriptions, our content strategies are designed to attract and retain the attention of your target audience, establishing your practice as a trusted authority in your field.

3. On-Page SEO (O)
On-page SEO involves optimising individual web pages to rank higher and earn more relevant traffic in search engines. We focus on refining elements like meta tags, headings, and images to improve both the search engine’s understanding and the user experience on your website.

4. Off-Page SEO (O)
Building your site’s reputation involves more than just adjustments to your website itself. Off-page SEO strengthens the influence and relationship your site has with other websites. It includes strategies like link building which help to improve your site’s standing and visibility across the web.

5. Technical SEO (T)
Technical SEO ensures that your website meets the technical requirements of modern search engines with the goal of improved organic rankings. Elements like site speed, mobile responsiveness, and structured data are optimised to ensure they meet search engine standards and provide a seamless user experience.

6. Excellence (E)
Excellence is at the heart of everything we do. This means applying meticulous attention to detail, striving for continuous improvement, and always going the extra mile to ensure that our clients’ SEO campaigns are nothing short of exemplary.

7. Results (R)
Ultimately, everything we do with the SCOOTER framework is designed to deliver results. We measure our success by the tangible outcomes we achieve for our clients, such as increased rankings, higher traffic, and, most importantly, more patient engagements.

Our SCOOTER framework is more than just an SEO strategy
It’s a comprehensive approach to digital marketing for healthcare providers. By integrating these seven components, we help your practice not only succeed but excel in the competitive healthcare digital landscape.
Ready to see how SCOOTER can enhance your digital presence?
Contact practiceedge today to discuss how our tailored SEO strategies can help your healthcare practice thrive online.

Simon Mauger
Founder and CEO of practiceedge