Blog

Importance of Authority Video

August 3, 2021
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We’ve had an excellent experience working with practiceedge. They truly understood our vision for our website revamp project and provided insight of marketing strategies within the healthcare landscape. The team is friendly, responsive, and genuinely invested in helping our practice grow. Highly recommend practiceedge to any healthcare practice looking for web-design and marketing support.

Kiron Bhatia

Heidelberg Weight Loss Surgery

What’s the easiest way to keep people on your website and raise the chance of them converting into paying customers?

Engaging, quality content!

And while text and imagery are still important, it’s video that consumers want to see. Video is an excellent way to connect with website users and showcase the personality of your brand.

Consumers typically spend more time watching a video than they do reading chunks of text. They’re also more likely to convert!

Creating quality website content isn’t as difficult as you think. Watch this video where our General Manager, Nathan, talks about the importance of authority video.

Have another question or ready to start your video project? Contact us today! For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

Simon Mauger

Simon Mauger is the Director and founder of practiceedge, a digital marketing agency specialising in healthcare marketing. With over 15 years of experience as a chiropractor, Simon brings a deep understanding of the unique needs of healthcare businesses. In 2009, he transitioned into digital marketing, recognising the transformative potential of SEO and online strategies in patient growth. Simon’s passion for innovation has propelled practiceedge to work with over 200 clients across Australia, the US, and the UK. He leads a team of 27 specialists, committed to ethical and strategic growth for healthcare providers. Simon is also actively involved in his local community as the President of the Diamond Creek Traders Association.