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How do Google Ads Work?

Aug 31, 2021 | Video Blogs, Google Ads

The next time you do a Google search for a product or service, take a minute to review the structure of the SERP (search engine results page).

At the top of the page, you’ll see results marked with ‘Ad’ – these are paid positions called Google Ads. They work on a ‘pay-per-click’ system, meaning you pay the set amount each time a user clicks on your Ad. Once you’ve used your budget for the day, your Ad won’t appear anymore. Further down, you’ll find the organic listings which are achieved with SEO.

To explain more about how Google Ads works, view this video featuring our Ads Specialist, Linda.

Contact us today to kickstart your digital marketing campaign. For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

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What is SEO – Search Engine Optimisation?

What is SEO – Search Engine Optimisation?

Search engine optimisation is our second language- in the office, we talk in backlinks, rankings, conversions, and organic traffic! But we often forget that SEO can be an overwhelming and confusing topic for many business owners.

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how can we help?

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