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How do Google Ads Work?

How Do Google Ads Work

The next time you do a Google search for a product or service, take a minute to review the structure of the SERP (search engine results page).

At the top of the page, you’ll see results marked with ‘Ad’ – these are paid positions called Google Ads. They work on a ‘pay-per-click’ system, meaning you pay the set amount each time a user clicks on your Ad. Once you’ve used your budget for the day, your Ad won’t appear anymore. Further down, you’ll find the organic listings which are achieved with SEO.

To explain more about how Google Ads works, view this video featuring our Ads Specialist, Linda.

Contact us today to kickstart your digital marketing campaign. For more helpful tips, follow practiceedge on Facebook or visit our Vimeo channel.

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Book a FREE Marketing Consultation

If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your allied healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competition Comparison

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Competition Comparison

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Patient Booking Conversion

Free eBook

Mastering Medical Marketing in 2023

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A Complete Guide to Effective Healthcare Digital Marketing In 2023

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The Complete Guide To Google My Business

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The Anatomy Of A High-Converting New Patient Landing Page

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How To Measure Whether Your SEO Is Actually Working

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