The next time you do a Google search for a product or service, take a minute to review the structure of the SERP (search engine results page).
At the top of the page, you’ll see results marked with ‘Ad’ – these are paid positions called Google Ads. They work on a ‘pay-per-click’ system, meaning you pay the set amount each time a user clicks on your Ad. Once you’ve used your budget for the day, your Ad won’t appear anymore. Further down, you’ll find the organic listings which are achieved with SEO.
To explain more about how Google Ads works, view this video featuring our Ads Specialist, Linda.