In the fiercely competitive arena of healthcare marketing, selecting the right keywords for your Google Ads campaign can be the difference between attracting new patients and missing out on opportunities.
The challenge lies in identifying those high-conversion keywords that not only draw traffic but also lead to patient bookings.
To make this process easier, here’s a curated list of effective keywords tailored to the medical field, designed to help you optimise your medical Google Ads campaign for maximum patient acquisition.
1. “Top-Rated [Your Specialty] Near Me”
This keyword targets patients actively seeking top-rated healthcare providers in their vicinity. Including your specialty, such as “cardiologist” or “dermatologist,” in the keyword ensures that your ads reach patients seeking your specific services.
2. “Best [Your Specialty] in [City]”
Similar to the previous keyword, this phrase focuses on patients looking for the best healthcare providers in their city. It combines your specialty and location to maximise relevance.
3. “Experienced [Your Specialty] Providers”
Highlight your expertise with this keyword. It appeals to patients who value experience and are seeking seasoned professionals in your field.
4. “[Your Treatment/Procedure] Near Me”
For healthcare providers offering specific treatments or procedures, this keyword targets patients actively seeking those services in their vicinity. Examples include “LASIK surgery near me” or “root canal treatment near me.”
5. “Emergency [Your Specialty] Clinic [City]”
If your practice offers emergency services or immediate care, this keyword can help you reach patients seeking urgent medical attention in your city.
6. “Telemedicine [Your Specialty]”
Telemedicine has gained prominence, and patients are actively searching for remote healthcare services. Incorporate “telemedicine” with your specialty to capture this growing market.
7. “Same-Day Appointments [Your Specialty] [City]”
Patients often seek immediate care. By offering same-day appointments and including this keyword in your campaign, you can cater to their needs effectively.
8. “Affordable [Your Specialty] [City]”
Cost is a significant concern for many patients. If your practice offers competitive pricing, highlighting affordability in your ads can be appealing.
9. “[Your Specialty] for Children [City]”
Paediatric specialists can target parents searching for specialised care for their children. Tailor your ads to address the unique needs of paediatric patients.
10. “Pain Management Clinic [City]”
For practices specialising in pain management, this keyword helps you reach patients seeking relief from chronic pain in your area.
11. “Women’s Health [City]”
Healthcare providers focusing on women’s health services can use this keyword to target female patients looking for specialised care.
12. “Senior Care [City]”
If your practice specialises in senior care or geriatrics, this keyword helps you connect with the elderly population in your area.
13. “[Your Specialty] Second Opinion”
Patients often seek second opinions for critical medical decisions. This keyword can attract those looking for expert advice.
14. “[Specific Disease/Condition] Specialist [City]”
For specialists in treating specific diseases or conditions, this keyword helps you reach patients diagnosed with those ailments. Remember to only refer to yourself or your practitioners as specialists if they are accredited medical specialists as confirmed by AHPRA.
15. “Medical Experts [City]”
Highlight your practice as a hub for medical expertise by incorporating this keyword into your campaign.
How To Select a Strong Keyword
Customisation is Key
Selecting the right keywords for your Google Ads campaign is crucial in maximising your online advertising success. While it may be tempting to opt for the most popular or generic keywords, customisation is key when it comes to targeting the Australian audience effectively. Here’s how to customise your keyword selection for Google Ads:
Local Relevance: Consider localisation by including location-specific keywords. For instance, if you’re a healthcare practice in Sydney, incorporate keywords like “Sydney GP” or “Medical Clinic in Sydney” to attract local patients effectively.
Industry-Specific Terms: Tailor your keywords to match the unique terminology of your industry. If you’re in the healthcare sector, use medical jargon and specific conditions relevant to your practice. This not only helps your ads resonate with your target audience but also enhances your authority in your field.
Long-Tail Keywords: Long-tail keywords are longer and more specific phrases that capture users with a higher intent to convert. For example, instead of targeting “Dentist,” you could use “Emergency Dentist in Melbourne CBD” to attract users actively seeking your services.
Review Keyword Volume
While customisation is essential, it’s also important to evaluate the search volume of your chosen keywords for your Google Ads campaign. Keyword volume refers to the number of searches a particular keyword receives in a given timeframe, typically per month. Here’s how to review keyword volume effectively:
Keyword Research Tools: Utilise keyword research tools such as Google Keyword Planner or SEMrush to identify keywords relevant to your practice. These tools provide data on search volume, competition, and related keywords.
Balancing Act: Aim for a balance between high search volume and keyword specificity. High-volume keywords may bring more traffic, but they also tend to have higher competition. Striking a balance ensures you can capture both quantity and quality leads effectively.
Seasonal Trends: Keep in mind that search volumes can fluctuate with seasons, trends, or current events. Be prepared to adjust your keyword strategy accordingly to stay relevant and capture opportunities as they arise in your Google Ads campaigns.
Consider Search Intent
Understanding the search intent behind keywords is fundamental to delivering ads that meet users’ expectations. Different types of search intent include informational, navigational, transactional, and commercial investigation. Here’s how to consider search intent when selecting keywords for your Google Ads campaigns:
Align with Ad Content: Ensure that your selected keywords align with the type of ad content you plan to create. For instance, if your goal is to inform patients about a particular medical condition, target informational keywords like “What is diabetes?” or “Symptoms of hypertension” in your Google Ads.
User Experience: Deliver ad content that matches the user’s intent. If a user is looking for specific information, provide comprehensive answers. If they’re searching with transactional intent, guide them towards taking action, such as booking an appointment through your Google Ads.
Analyse Ad Competition: Study your competitors’ Google Ads and analyse the types of ad content that appear prominently. Understanding what Google perceives as the most relevant to user intent can guide your ad content creation.
Evaluating keyword competition is essential for gauging your chances of success in Google Ads. Here’s how to assess keyword competition effectively:
Competitor Analysis: Identify your main competitors running Google Ads campaigns and analyse their ad content and strategies. Pay attention to the keywords they target and the positioning of their ads.
Keyword Competition Metrics: Utilise keyword competition metrics within Google Ads to assess how challenging it may be to rank for specific keywords. These metrics provide insights into the level of competition for each keyword.
Long-Term Strategy: While competitive keywords can be challenging initially, a long-term Google Ads strategy can help you gradually improve your ad performance. Consider targeting a mix of competitive and less competitive keywords to establish a strong presence in your niche.
Selecting strong keywords for your Google Ads campaign involves customisation, reviewing keyword volume, considering search intent, and assessing competition. By tailoring your keyword strategy for Google Ads to local relevance, industry specificity, and user intent, you can maximise the effectiveness of your online advertising efforts and attract the right audience to your healthcare practice.
Elevate Your Patient Acquisition With High-Powered Keywords
These high-conversion keywords are the building blocks of a successful Google Ads campaign for healthcare providers. They are designed to target patients actively seeking your services, increasing the likelihood of conversions and patient bookings.
To enhance your Google Ads strategy and optimise your patient acquisition efforts, our experts at practiceedge have years of experience helping medical practices finetune their paid ad strategy.
Start maximising your patient acquisition today.