Healthcare
Digital Strategy Plan
Get a comprehensive 12-month marketing plan that helps you reach your practice goals.
Need More New Patients? Let us Show You How
Get a step-by-step strategic plan for your healthcare practice.
As a healthcare practice, you know that an effective digital strategy is one of the key factors in your success. But which strategy is best for your practice? Are you maximising conversions and reaching your goals? Are there missed opportunities online that are causing your lacklustre results?
Knowing the answers to questions like these can be difficult without specialised guidance. Through our Healthcare Digital Strategy Plan, that’s what we aim to provide.
Digital Marketing Plan
Step 1: Attend Your Strategy Session
Meet 1:1 with our marketing team, and we’ll determine your business goals, target audience and success criteria for marketing. Plus, we’ll calculate your Patient Visit Average (PVA) and your Patient Lifetime Value (LTV) to understand the true value of new patient acquisition to your practice.
Step 2: Behind The Scenes Analysis
After we’ve established some success metrics, we’ll run an analysis on your website. During this stage, we’ll perform keyword research and competition analysis to clearly define your core keyword themes to apply to your website focus and tracking results.
Step 3: Delivery of a 12-month Plan
Now we know your current status and where you want to go, we’ll deliver a plan that bridges the gap, providing step-by-step instructions on what you need to do to reach your goals.
Your Plan Will Include…
Digital Strategy
We’ll provide a 12-month strategic plan for your digital strategy and guide you on best practices so you can reach more new patients and remain AHPRA compliant.
Website Performance
Your plan will focus on new client acquisition strategies including recommendations about your website, from your sitemap and content to conversions and how to massively boost your digital trust.
Search Marketing Recommendations
Based on our review, you’ll receive detailed analytics and recommendations related to your SEO and your Google Ads (if applicable).
The Healthcare Strategic Marketing Plan
Discover What’s Possible!
After Delivery
The full Plan cost can be redeemed on marketing services if you choose to progress with practiceedge.
Is the Strategic Digital Plan Right for You?
The Plan is right for you if…
You’re a healthcare practice or practitioner, or you are in the allied health and medical industry (see who we serve)
You are looking for strategic advice to reach your goals
You recognise the importance of an online presence
You want the latest advice on healthcare marketing
You can commit to a 45-minute strategy session with our team
Why practiceedge?
We’re healthcare marketing specialists – we know your industry, we know your competitors, and we know how to generate results.
We’ve been working with Australian healthcare businesses for 15+ years, and our founder started his career as a successful healthcare practitioner.
We understand AHPRA compliance and other healthcare-specific details that generalist agencies may not.
The Healthcare Strategic Marketing Plan
Book Your Strategic
Digital Marketing Plan
$997+gst
Frequently Asked Questions
The cost of the Plan includes:
- A 1:1 strategy session with your business decision-makers and one of our healthcare marketing specialists – via Zoom or in our Diamond Creek office if you’re local!
- In-depth website analysis, including running a proprietary Competitor Insights analysis that compares your website against competitors for your top keywords.
- Review of Google Business Profile.
- Delivery of a comprehensive Marketing Plan that outlines recommendations across your marketing, website, and search marketing activities.
Get in touch via our contact page – we’d be happy to help!
