Blog

Google Reviews for Healthcare Providers in Australia: Navigating AHPRA Guidelines with Professionalism

Google reviews for Healthcare providers
10 simple tips for generating positive Google reviews in 2022

What Are Google Reviews and Why Are They Important?

Google Reviews are public evaluations that individuals leave directly on a business’s Google Business Profile. These reviews can range from star ratings to detailed descriptions of a patient’s experience. For healthcare providers in Australia, these reviews are a critical component of their online reputation. They hold substantial influence over potential patients’ perceptions and choices, as many individuals research online before selecting a healthcare service.

In an industry where trust is paramount, a strong collection of positive reviews can be a significant asset. They not only contribute to the online visibility of a practice in search results but also provide social proof that can reassure potential patients of the quality of care they can expect. 

Professional Acquisition of Google Reviews Within AHPRA Guidelines

Under the guidelines set by the Australian Health Practitioner Regulation Agency (AHPRA), direct marketing or solicitation of reviews from patients can be a sensitive matter. AHPRA stipulates that testimonials are not to be used as advertising for healthcare providers, which can include active requests for reviews on a practitioner’s site.

However, there are professional approaches to encourage patients to leave reviews without breaching these regulations: 

Provide Exceptional Service

The most organic way to generate reviews is by offering excellent patient care. A patient who has had a positive experience is more likely to share that experience without direct solicitation.

Post-Consultation Reminders

While direct solicitation is not permitted, a gentle reminder after an appointment that feedback is appreciated can be beneficial. This can be communicated verbally or through post-consultation materials that do not explicitly ask for a review but highlight where a patient can share their experience if they choose.

Make it Easy

Ensuring that your Google Business Profile is correctly set up and accessible makes it easier for patients to leave reviews at their discretion. A simple “Find us on Google” notice at the reception or on your website can do the trick.

Ethical Management of Reviews

When a review is left, respond professionally and with gratitude, regardless of whether it is positive or negative. This shows that the practice values feedback and is committed to patient satisfaction.

Leveraging Google Reviews Professionally

Even though AHPRA’s guidelines restrict the use of testimonials in advertising, there are still ways to leverage Google Reviews:

Gain Insights

Use reviews as a tool for internal feedback. Positive reviews can reinforce what your practice is doing right, while constructive criticism can guide improvements.

Improve SEO

Reviews can contribute to search engine optimisation (SEO) efforts. Google’s algorithm considers the quantity and quality of reviews when determining search result rankings.

Non-Promotional Sharing

Share reviews internally within the practice to boost morale and commitment to patient care. While these cannot be marketed, they can inform service standards and highlight areas of excellence.

Compliance

Always ensure that any use of reviews, such as reporting them in aggregate for internal analyses or quality control purposes, is in full compliance with AHPRA guidelines.

Valuable asset for healthcare providers

In conclusion, while Google Reviews are a valuable asset for healthcare providers in Australia, they must be approached with a professional, ethical strategy that respects AHPRA guidelines.

By focusing on excellent patient care and creating a seamless avenue for patients to give feedback, healthcare practices can leverage the power of Google Reviews to enhance their reputation and online presence subtly yet effectively. 

Start Your Journey

Book a FREE Marketing Consultation

If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your allied healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Patient Booking Conversion

Free eBook

Mastering Medical Marketing in 2024

  • This field is for validation purposes and should be left unchanged.

Free eBook

A Complete Guide to Effective Healthcare Digital Marketing In 2024

  • This field is for validation purposes and should be left unchanged.

Free eBook

The Complete Guide To Google My Business

  • This field is for validation purposes and should be left unchanged.

Free eBook

The Anatomy Of A High-Converting New Patient Landing Page

  • This field is for validation purposes and should be left unchanged.

Free eBook

How To Measure Whether Your SEO Is Actually Working

  • This field is for validation purposes and should be left unchanged.