15 Jul What Are Google My Business Posts
We’re sure you’ve seen Facebook posts, tweets on Twitter, pins on Pinterest. Well now Google’s getting on the social sharing bandwagon! Google lets businesses with a registered Google Business Profile share events, products and services directly in search results and on Google maps, through Google Posts.
Google Posts on your business listing act in a very similar way to social media type posts and are a quick and easy way to share updates about your business. It is these updates that could help your Google Profile stand out to potential customers and clients.
When customers view your map listing they will see the post and event. There are call-to-actions like ‘learn more’, ‘reserve’, ‘sign up’ and ‘book now’ that can be added to the posts to create a level of urgency. You can also use an event-based post with a start and end date.
It creates an opportunity to share daily specials or current promotions with potential customers the moment they glimpse your listing on the map. You can also showcase specific products and encourage users to book an appointment instantaneously. Posts appear in both Google search and map results.
The Google My Business posts seem to disappear 7 days after they have been posted, while Google plus posts remain live on your ‘plus profile’ in chronological order, with the latest post at the top.
Google allows you to see each of the insights for the individual Google Business Posts. These are:
o Times Viewed (Times your post was seen)
o Engagement (Times a customer clicked on your button)
People can then share the posts if they choose to, similar to social sharing options on a blog post.
So if you need some help whipping your Google Profile into shape – contact our team at practiceedge!