Generating leads, enquiries and conversion from your website is an important part of growing your business and reaching the local community. Lead generation and conversion strategies are sequences in attracting your ideal customers then leading them to engage with your products and services. Below, we detail out 3 step approach to generating more customers.
You want to engage the attention of your website users with a strong call to action and service offering. You want to reach your ideal customer through a strong marketing campaign. Then, you want to convert by buying your products or accepting a quote for your services.
Lead generation is essential at each phase of the customer journey or marketing funnel. The first thing to work out is what a conversion means to you and your business. Perhaps is it a quote request, telephone call, PDF download, appointment request or online product purchase.
Check out our 3-step approach to generate leads, enquiries and conversions from your website.
Step 1. Engage
Engaging a customer is the first approach to generate leads and enquiries from your
Step 3: Convert
Converting website users into leads is the third step in an effective conversion strategy to increase the number of leads and enquiries generated by your website.