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Dissecting a High-Converting Google Ads Landing Page for Healthcare Providers

Landing pages that convert
For healthcare providers looking to capitalise on Google Ads, the landing page is where the patient journey may begin or end.
The anatomy of a high-converting landing page is much like a well-functioning body system—each element must work in harmony to ensure success. Here’s what makes up a compelling Google Ads landing page:
Icon EBook Backlink Best Practise

1. The Headline: Capturing Attention

Your headline is the first thing a visitor sees. It should be compelling and directly related to the ad copy that brought them there. Ensure it's clear, concise, and confirms to the visitor that they've arrived at the right place.

2. The Sub headline: Adding Context

Directly beneath the headline, the sub headline should provide additional detail and context, reinforcing the value proposition and encouraging further reading.

3. The Hero Image: Visual Appeal

Images can speak louder than words. Use a high-quality hero image that resonates with your target audience, preferably showcasing your facility or staff, to create an immediate visual connection.

4. The Unique Selling Proposition (USP): Differentiating Your Service

Clarify what sets your practice apart. Your USP should be a clear statement of the benefits that patients will receive by choosing your healthcare services.

5. The Benefits: Highlighting the Advantages

Instead of just listing services, detail the benefits. How does your practice improve patient lives? Use bullet points for easy readability.

6. The Trust Signals: Building Credibility

Leverage testimonials, reviews, accreditations, and practitioner profiles to build trust. Remember to adhere to AHPRA guidelines when displaying testimonials related to regulated health services.

7. The Call-to-Action (CTA): Encouraging the Next Step

Your CTA should stand out and instruct visitors on what to do next—whether it's to book an appointment, call your practice, or download a health guide. The language should be action-oriented, creating a sense of urgency.

8. The Lead Capture Form: Simplifying the Process

Make it easy for visitors to leave their details. Ask for essential information only, as a long form can deter potential leads. Position it above the fold to ensure it's seen without scrolling.

Understanding AHPRA Guidelines

9. The Trust Badges: Assurance of Quality and Security

Display badges that assure visitors of privacy, data security, and quality of service. This might include SSL certificates, healthcare accreditations, and privacy policy links.

Understand Backlinks

10. The Content: Educating the Visitor

Provide content that educates the visitor about their condition, treatment options, and what to expect. This positions your practice as a knowledgeable and caring provider.

11. The Social Proof: The Power of Community

Incorporate elements of social proof such as patient testimonials and case studies, being mindful of privacy and regulatory constraints.

12. The Closing Argument: The Final Persuasion

Before the final CTA, include a closing argument—a statement that reinforces the decision to act now.

Understand Backlinks

13. The Footer: Additional Resources

Include a footer with links to other areas of your site, such as FAQs, contact details, and your blog. This provides additional resources for visitors who are not yet ready to convert.

14. The Mobile Responsiveness: Ensuring Accessibility

Ensure that the landing page is optimised for mobile devices, providing a seamless experience for users on any device.

15. The Speed: Minimising Load Times

A fast-loading page is crucial for keeping potential patients engaged. Optimise images and scripts to ensure your landing page loads quickly.

16. The Analytics: Tracking and Optimisation

Integrate analytics to track visitor behaviour, allowing for continual optimisation based on data-driven insights.

A Patient-Centric Approach to Conversion

Each element of your Google Ads landing page should be crafted with the patient in mind, from initial impression to the final call to action. It’s not just about getting visitors to your site—it’s about providing a clear, reassuring, and frictionless path to conversion.

Start your journey with practiceedge and build a High-Converting Google Ads Landing Page

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If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your allied healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

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Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

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