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Digital Trust Self-Assessment Checklist for Healthcare Professionals

Digital Trust Self-Assessment Checklist for Healthcare Professionals

Evaluate your practice’s digital trustworthiness and discover how you can strengthen your online patient relationships.

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Website Design and User Experience

Homepage Appeal*
Does your homepage clearly define your services and unique value proposition?
Mobile Responsiveness*
Does your website display well on various devices, including smartphones and tablets?
Accessibility*
Have you incorporated features for users with disabilities (e.g., alt text for images, voice commands)?
Loading Speed*
Test your site’s loading speed. Does it load in under 3 seconds?
Evaluate your practice’s digital trustworthiness and discover how you can strengthen your online patient relationships.

Website Design and User Experience

Homepage Appeal

Does your homepage clearly define your services and unique value proposition?

Navigation

Is your website easy to navigate with a clear menu structure?

Mobile Responsiveness

Does your website display well on various devices, including smartphones and tablets?

Loading Speed

Test your site’s loading speed. Does it load in under 3 seconds?

Accessibility

Have you incorporated features for users with disabilities (e.g., alt text for images, voice commands)?

Content and SEO

Relevant Keywords

Have you identified and incorporated keywords relevant to your services?

Content Quality

Is your content accurate, engaging, and tailored to your audience’s needs?

Content Freshness

How regularly do you update your blog or news section?

Local SEO

Do you have local keywords and business listings to attract nearby patients?

Visual Content

Professional Imagery

Are the images and graphics high quality and reflective of your practice?

Video Content

Do you offer video content such as virtual tours, patient testimonials, or educational material?

Consistent Branding

Are your visuals consistent with your branding in terms of colors, logos, and styles?

Online Security and Privacy

SSL Certificate

Is your website secured with an SSL certificate?

Privacy Policy

Do you have a clear, comprehensive, and accessible privacy policy?

Data Security

Are there systems in place to protect patient data and ensure confidentiality?

Patient Engagement and Feedback

Testimonials and Reviews

Do you feature AHPRA compliant patient testimonials and reviews prominently?

Contact Options

Is it easy for potential patients to contact you via your website?

Patient Education

Patient Education: Do you provide valuable educational resources to empower your patients?

Conversion Optimisation

Call to Actions (CTAs)

Are your CTAs clear, compelling, and strategically placed?

Online Booking

Do you offer an easy online appointment booking system?

Value Proposition

Is your unique value proposition obvious to potential patients?

Policies and Transparency

Service Transparency

Are all services, procedures, and pricing transparent and easy to find?

Credentials and Affiliations

Are your qualifications, certifications, and professional affiliations displayed?

Terms of Service

Are your terms of service comprehensive and easy to understand?

Performance Monitoring

Analytics

Do you regularly review website analytics to understand visitor behavior?

Feedback Mechanisms

Do you have a system for collecting and acting on patient feedback?

Competitive Analysis

Have you conducted a competitive analysis to benchmark against others in your field?

Take the steps today to fortify your Digital Trust and become the preferred choice for healthcare in your community.

Start Your Journey

Book a FREE Marketing Consultation

If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your allied healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Patient Booking Conversion

Free eBook

Mastering Medical Marketing in 2024

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Free eBook

A Complete Guide to Effective Healthcare Digital Marketing In 2024

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Free eBook

The Complete Guide To Google My Business

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Free eBook

The Anatomy Of A High-Converting New Patient Landing Page

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Free eBook

How To Measure Whether Your SEO Is Actually Working

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