Your Game Plan for Healthcare Success

Take this online assessment and get recommendations based on more than 10 years experience of helping hundreds of Australian healthcare providers. This stuff works. Reduce the overwhelm and discover what you NEED to do.

It takes roughly 5 minutes
It’s completely free
Gain insight into marketing activities of highly successful practices

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Step 1 of 36

Does your website have a modern design, is intuitive and welcoming for new visitors?(Required)

Yes

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Is your website regularly updated with fresh, relevant content?(Required)

Yes

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Do all your services have dedicated, well-structured pages with comprehensive information?(Required)

Yes

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Are all pages on your website optimised for viewing across mobile, tablet, and desktop devices?(Required)

Yes

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Does your website load quickly on desktop, tablet and mobile devices?(Required)

Yes

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Do you have strong conversion strategies effectively guiding visitors towards making appointments or enquiries?(Required)

Yes

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Digital Trust Score

Do you have an active Google Business Profile containing accurate information about your practice?(Required)

Yes

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Are your customer reviews AHPRA compliant, and utilised only through 3rd party platforms?(Required)

Yes

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Google Business Profile Optimisation Score

Have you conducted thorough keyword research specific to your healthcare speciality?(Required)

Yes

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Are your website's meta tags (title, description) and headings optimised for your primary services and locations?(Required)

Yes

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Do you engage in content marketing strategies, such as blogging, to boost your site's SEO for primary services?(Required)

Yes

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Are you actively building quality backlinks to enhance your website’s authority?(Required)

Yes

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SEO for Primary Services Score

Have you developed dedicated service pages for different suburbs or areas within your service range?(Required)

Yes

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Do you regularly assess and update your local SEO strategy to adapt to changing search trends in your extended service area?(Required)

Yes

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Have you analysed traffic and engagement metrics from your website to determine which nearby areas are showing the most interest in your services?(Required)

Yes

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Local SEO Score

Do you engage in paid advertising and if so, are your goals clearly defined?(Required)

Yes

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Do you effectively target your ads to reach your ideal patient demographic (including geo-fencing)?(Required)

Yes

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Are you tracking the ROI of your paid ad campaigns and making data-driven adjustments?(Required)

Yes

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Paid Ads Strategy Score

Are you aware of the AHPRA guidelines and restrictions in relation to patient reviews?(Required)

Yes

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Do you analyse patient feedback to improve your services and patient experience?(Required)

Yes

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Are you aware of AHPRA compliant ways to showcase reviews on your website and marketing materials?(Required)

Yes

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Patient Review Score

Do you segment and regularly maintain your patient database for targeted communication?(Required)

Yes

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Do you regularly engage with your patient database through email or SMS?(Required)

Yes

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Do you personalise your database marketing messages to increase engagement?(Required)

Yes

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Are you tracking the effectiveness of your database marketing efforts through key metrics?(Required)

Yes

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Database Marketing Score

Do you regularly engage with your referral network to maintain strong relationships?(Required)

Yes

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Do you have a system to track and thank professionals for their referrals?(Required)

Yes

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Are you actively seeking new referral partnerships in your community?(Required)

Yes

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Do you provide educational or informative materials to your referral partners?(Required)

Yes

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Referral Network Score

Do you regularly participate in or host community health events or workshops?(Required)

Yes

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Do you collaborate with local businesses or organisations for mutual promotion?(Required)

Yes

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Do you measure the impact of your community engagement on patient acquisition?(Required)

Yes

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Community Engagement Score

Do you sponsor local sports teams, schools, or charity events?(Required)

Yes

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Do you effectively leverage sponsorships in your marketing materials?(Required)

Yes

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Do you assess the visibility and ROI of your sponsorships?(Required)

Yes

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Sponsorship Score

You Scored

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47 Chute Street, Diamond Creek VIC 3089
Tel: (03) 8418 8055
Email: info@practiceedge.com.au

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