Finding a good dental practice can be hard! But it doesn’t have to be that way. Here are some smart marketing ideas you can use today that will help your potential patients find you and bring in more business for your practice!
If you’re struggling with bringing in new clients, try these 10 smart marketing for dentists ideas that will make it easier for people who need dentistry services like yours to find your practice online and start scheduling appointments right away.
#1 – SEO for dental practices
A dental practice needs SEO to bring in new patients. The benefits of using this strategy include:
- Increased visibility online: with dental SEO, your practice will be more visible online, making it easier for potential patients to find you.
- More targeted traffic: dental SEO can help you attract more targeted traffic to your website, which means that you’re more likely to get patients who are actually interested in your services.
- Improved conversion rates: because dental SEO brings you more targeted traffic, it can also lead to improved conversion rates – that is, more people taking the next step and becoming actual patients.
- Greater ROI: because dental SEO is a more targeted and effective form of marketing, it can provide a greater return on investment than other marketing strategies.
- A dental SEO campaign can also help you build your brand and establish yourself as an authority in your field. This can lead to even more benefits, such as increased word-of-mouth marketing and referrals
In short, dental SEO is an essential tool for any dental practice that wants to succeed in today’s digital world. By increasing your visibility online, you can attract more patients, improve your conversion rates, and achieve a higher ROI from your marketing efforts.
#2 – Google ads
If you’re a dental practice looking for new patients, ads are a great way to reach your target audience. Google ads allows you to specifically target people who are searching for dental services in your area, which means you’re more likely to reach potential patients who are actually in need of your services.
There are a number of benefits to using google ads for your dental practice:
- You can target potential patients who are actively searching for dental services in your area.
- Google ads are a cost-effective way to reach new patients.
- You can track the performance of your ad campaigns and make necessary adjustments to ensure that you’re getting the most out of your investment.
#3 – Google My Business Strategy
Having a great Google My Business (GMB) strategy is key to marketing your dental practice. Reviews and citations are important for helping potential patients find your business, and optimising your profile can help ensure that they choose you over the competition.
Here are just a few of the benefits of having a great GMB strategy:
- Increased calls and appointments: By making sure your GMB listing is optimised for local search, you can increase the number of calls and appointments you receive. This is because potential patients will be able to find you more easily when they search for dental services in their area.
- Improved visibility: A well-optimised GMB listing will improve your visibility in search results, both on Google and on other popular search engines. This means that more people will be exposed to your practice, which could lead to increased patient numbers.
- More positive reviews: Reviews can have a big impact on potential patients’ decision-making process. If your GMB listing has a lot of positive reviews, potential patients will be more likely to choose you over the competition. Reviews also play a vital role in out ranking your competition in the Map Pack, the more you can get the better your chances are for that top position.
- Greater trust and credibility: Having a strong GMB presence can help build trust and credibility with potential patients. This is because potential patients will see that you are an established business with a good reputation.
If you’re looking for ways to increase patient numbers, having a great GMB strategy is a good place to start. By following the tips above, you can improve your visibility, build trust and credibility, and get more positive reviews. All of these things will help you attract new patients to your practice.
#4 – Improving or updating your current website
There are many marketing strategies that dentists can use to attract new patients, but one of the most important is having a well-designed website. A website that is fast, updated regularly, and full of fresh content can be a great way to convert visitors into patients.
Here are some of the benefits of having a new website for your dental practice:
- A new website can help you attract more visitors. If your site is well-designed and up-to-date, it has a better chance to rank higher in search engines. Google is all about user experience so having a website that is fast and packed full of relevant content improves your rankings over time.
- A new website can help you convert more visitors into patients. A well-designed site with relevant, engaging content will nurture your visitors and encourage them to become patients.
- It can help you keep existing patients. If your website is easy to use and provides helpful information, your patients will be more likely to stay with you and refer others to you.
If you’re thinking about creating a new website or updating your existing one, consider these benefits and make sure your site is designed for success.
#5 – Email follow up sequence for new and existing patients
It’s no secret that marketing is essential for any business, including dental practices. There are a lot of different marketing strategies out there, but one of the most effective is an email follow up sequence.
Why is an email follow up sequence so important? First of all, it helps to nurture potential patients. If someone has shown interest in your dental practice by providing their email address, it’s important to stay in touch with them and provide valuable information that will keep them interested. An email follow-up sequence allows you to do this automatically, without having to remember to send each email manually.
Second, an email follow-up sequence is a great way to keep existing patients engaged. By sending regular emails with helpful information and reminders, you can keep patients coming back to your practice. This is important because loyal, engaged patients are more likely to refer new patients to you.
Finally, email follow up sequences allow you to provide value to your clients and build relationships with them. By sending helpful, informative emails, you can show your clients that you care about their dental health and that you want to help them achieve their goals. This will make them more likely to support your practice and continue doing business with you.
An email follow-up sequence is a powerful marketing tool that can help you nurture potential patients, keep existing patients engaged, and build relationships with your clients. If you’re not already using one, now is the time to start!
#6 – Appointment Reminders
If you’ve ever run a dental practice, you know that no-shows can be a real problem. They not only cost you money in lost revenue, but they also impact your ability to provide quality care to other patients.
One of the best ways to combat no-shows is to send out automated reminders. By using software to remind patients of their upcoming appointments, you can significantly decrease the number of people who forget or simply don’t make it to their appointment.
There are a number of benefits to using automated reminders:
- They’re cost effective. Automated reminders are nearly free to set up. Most dental software’s have this as a feature when a patient books online. It’s a quick and simple way to increase your revenue.
- They’re convenient. Patients can receive reminders via text, email, or even through a phone call.
- They’re timely. Automated reminders can be sent out days or even weeks before an appointment, ensuring that patients have plenty of time to remember and make their appointment.
- They’re personal. Automated reminders can be customised to include the patient’s name, appointment date and time, and other important details.
- They work. Studies have shown that automated reminders are highly effective in reducing no-shows. One study found that reminder calls reduced no-shows by up to 25%.
If you’re looking for a way to decrease no-shows and improve the quality of care you provide, consider using automated reminders at your dental practice. It’s a simple and effective solution that can make a big difference.
#7 – Improve your content marketing strategy
It’s no secret that content marketing is one of the most effective marketing strategies out there (This article proves it!). But what many dental practices don’t realize is just how important it is to have a solid blog content strategy in place.
Your blog is one of the best ways to attract new patients and increase brand awareness for your practice. But in order for it to be truly effective, you need to make sure you’re regularly publishing fresh, relevant content that targets key dental marketing keywords.
When you produce quality blog content that ranks well for relevant keywords, it will drive more traffic to your website and help position your practice as an expert in your industry. And the more supporting content you have, the more Google will trust your site and the higher it will rank in search results.
So, if you’re not already blogging regularly, now is the time to start. And if you are, make sure you’re taking the time to develop a solid blog content strategy that will help you achieve your marketing goals.
#8 – Know what a new patient is worth for your business
If you’re in business, it’s important to understand your numbers. This includes understanding the lifetime value (LTV) of your customers. LTV is the total amount of revenue that a customer will generate for your business over the course of their relationship with you.
Why is this important? Because knowing your LTV allows you to make marketing decisions with confidence. For example, if you know that the average patient is worth $1,000 to your dental practice, then you can afford to spend up to $100-200 on marketing to acquire each new patient.
Lifetime value is an important metric for any business, but it’s especially important for businesses that rely on repeat customers. If you’re in the dental industry, then understanding your patients’ lifetime value is crucial to making sound marketing decisions.
For an easy way to find your LTV visit our calculator!
#9 – Increase the number of citations for your dental practice
If you’re a dentist, one of the best marketing strategies you can use is to build more citations for your business. Citations are basically mentions of your business online, and they help improve your local search rankings and overall authority with Google.
There are a few reasons why building more citations is so important:
- It helps you show up in the Google Map Pack. The Map Pack is the section of Google Maps that shows up when someone searches for a local business. If you have more citations, you’re more likely to show up in the Map Pack, which means more people will see your business and be able to find it easily.
- It increases your visibility. The more citations you have, the more likely people are to find your business when they’re searching online. This is because Google takes into account the number of citations a business has when it’s determining its ranking in search results.
- Building citations and obtaining more reviews help to dominate your local rankings. Google reviews are one of the most important factors that determine your local search ranking. The more reviews you have, the higher you’ll rank. And if you have a lot of positive reviews, that will also help increase your visibility and Click-Through Rate (CTR).
So, if you’re looking to marketing your dental practice effectively, building more citations should be one of your top priorities.
By taking the time to build more citations, you’ll see a significant improvement in your local search rankings and overall visibility, which will ultimately lead to more patients and more business.
#10 – Including video on your website and in your marketing strategies
If you’re not using video as part of your marketing strategy, you’re missing out on a huge opportunity to reach and engage potential patients. Video is one of the most powerful tools you can use to build trust with your audience and convert visitors into patients.
Patients are looking for dentists they can trust, and video is a great way to show some personality and build that trust. Video testimonials from happy patients are especially powerful in this regard. Seeing real people talk about their positive experiences can be much more convincing than reading text testimonials
Videos are also great for showing before-and-after results of dental procedures. This type of content can be really helpful in converting potential patients who are on the fence about whether to make an appointment
Overall, video is a powerful marketing tool that every dentist should be using to reach more patients and grow their practice. If you’re not using video, you’re missing out on a huge opportunity to engage with potential patients and build trust with your audience.