The lure of cheap web hosting is appealing. After all, who doesn’t like to save money?
But stop for a moment and consider this… why should your business web hosting cost less than your daily coffee fix?
With your website being your online shop front, your web host essentially provides the power to keep the lights on and the doors open. The last thing you want is for a customer to visit your website when it isn’t working or it’s painfully slow to load. Don’t forget your competition is just a click away.
Your web hosting is directly linked to your business ROI and is far too important to be skimping on. With so much at stake, let’s consider the 6 ways in which cheap web hosting can affect your business.
Cheaper website hosting is almost always shared web hosting; where one physical server is shared among many websites. Sharing resources like memory and bandwidth with a bunch of other websites can lead to a few websites monopolizing the much-needed resources, and you might that find you’re not adequately provided for.
With nearly 50% of consumers expecting a webpage to load in less than 2 seconds, fast page load speed is crucial to ensuring customers stay on your site and convert. But with shared web hosting, your website could potentially be slow to load, load incorrectly or simply not load at all. Is that the impression you want to leave with your customers?
The internet is loaded with auto-bots and hackers, everyday trying to break into millions of websites. With approx 30,000 new websites hacked every day*, you don’t want yours to be one of them. Imagine having your website hacked, your online presence brought down and your data stolen? And then there’s the loss of revenue…
Cheap web hosts leave your website security up to you. To keep your site protected you’ll have to purchase website security plugins. It doesn’t stop there though. You’ll also need to spend your time constantly monitoring and updating these plugins. Wouldn’t you rather spend your time working on your business and pay somebody else to do this for you?
3. Poor Website Support & Longer Wait Times
4. Website Backups
5. Ease of use
6. Domain Name Server (DNS)
Cheap webhosts won’t always be responsible for managing your Domain Name Server (DNS). Often it’s left up to you to ensure you configure your DNS correctly. And a simple misplaced password can result in a lost connection with your server and, you guessed it, your website is down.
Cheap web hosting can cost your business both time and customers if your website isn’t loading fast enough or is altogether down. And website downtime means lost revenue, as well as negative impacts to your SEO.
But above all, it can often boil down to one simple question… Ask yourself “Do you speak geek?” Because you’ll need to if you sign up for cheap hosting!
*Source: Forbes 2019