The Foot Clinic engaged practiceedge to help improve their visibility for podiatry and podiatrist-related keywords in Cottesloe and surrounding suburbs within Perth, WA. Through employing effective SEO strategies and methods, practiceedge worked on boosting the clinic’s ranking on search engines. We identified the most relevant and high-traffic keywords related to podiatry and helped The Foot Clinic to optimise their website and online content with these keywords.
The goal of the campaign was to increase the number of potential clients finding the website through search engines, and in response increasing the number of enquiries and bookings. By developing a well optimised and user friendly website experience, we aimed to increase online bookings and help the practice attract new patients and increase their ROI.
In the course of managing this campaign, we faced two main challenges. The first centred on the complex issue of online booking tracking, which was complicated by an external platform that impacted our ability to monitor user interactions. Understanding these interactions is vital for refining marketing strategies and improving user experience. We integrated the booking platform directly into the client’s website, allowing for seamless tracking of online bookings and user behaviour data that could be analysed for ongoing optimisation.
The second hurdle involved ensuring that the client’s website content was in compliance with the standards set forth by the Australian Health Practitioner Regulation Agency (AHPRA). AHPRA’s role is to ensure that healthcare providers meet stringent professional standards for the protection of the public. Addressing this challenge required a comprehensive audit of the existing website content. After identifying areas of non-compliance, we revised the content, ensuring everything aligned with AHPRA’s guidelines and code of conduct and elevating the trustworthiness and reliability of the website.
SEO Campaign Results
The SEO campaign for The Foot Clinic was highly successful, achieving significant increases in rankings for various webpages.
The Foot Clinic’s six local podiatry suburb pages achieved page 1 rankings, while all of The Foot Clinic’s primary suburb service pages attained the #1 ranking positions. These achievements were instrumental in enhancing The Foot Clinic’s online visibility.
Within the space of 9 months from December 2022 to August 2023, the campaign increased the number of sessions from 99,227 to an incredible 237,187. The number of users jumped up from 1,293 to 2,396, essentially doubling the traffic. The campaign also sparked an increase in conversions from 32 to 139. Confirmed online bookings rose significantly, from 17 to 58, demonstrating a marked improvement in customer engagement. Form submissions and phone calls also saw substantial boosts, with submissions surging from 3 to 15 and phone calls soaring from 12 to 65.
These improvements underscore the SEO campaign’s success in enhancing The Foot Clinic’s online presence and customer engagement.