Campaign Highlights

Optimise Health
Optimise Health

Optimise Health are a multidisciplinary allied health practice with clinics in the south-eastern Queensland cities of Toowoomba and Warwick.

As well as migrating their site from Duda to WordPress, our objectives for this project were to enhance their website structure for easy navigation, produce copy for additional condition-focused pages and improve the page speed scores to support the associated copywriting.

CMS Migration

One of the main objectives of this project was migrating Optimise Health from Duda to WordPress in order to provide a more robust content management system to support better site speeds and a stronger SEO campaign. The migration required our website development team to transfer the content between the two platforms which included over 90 pages and 200 blog posts.

Enhancement of website structure

To assist the on-page user experience, our Development and SEO teams made significant navigational changes to the site to allow for easier and more direct access to key areas of the site.

The original Optimise Health website was informative, however accessing particular information required the user to move through multiple pages in order to reach their desired end-point. Our development team identified this as an opportunity and have enhanced the user experience by:

  • Separating the content for “Services” and “Treatments”
  • Adding a mega menu for easy visibility of all “Treatments” pages
  • Building out additional condition-specific pages

These changes ensure that anyone viewing the site can quickly and easily find the information that they’re after without the frustration of navigating through multiple pages beforehand.

Copywriting

While the original site included adequate information about the Clinic, the Team and the Services provided by Optimise Health, we identified an opportunity to improve the authority of the site and enhance the SEO campaign by creating additional supporting Conditions pages.

Optimise Health utilised our professional copywriting services to compose 9 additional pages, which provide informative value from a user-perspective, as well as supporting the core service and treatment pages.

CRM Form Integration

To support Optimise Health’s internal workflow process, our team integrated all contact forms into their CRM, auto-assigning certain enquiry types to specific team members to ensure appropriate follow-ups are actioned efficiently.

Optimise Health Portfolio

Optimise website speed

A key motivator behind rebuilding the site in WordPress was to enhance the site speed to improve the user experience and enhance the SEO campaign.  

We saw the improvement in site speed from the old site to the new site as a major achievement of this project. Whereas the original site was achieving a Page Speed Insights mobile score of 7, with time to interactive reaching almost 70 seconds, the new WordPress version of the site received a mobile score of 93 with time to interactive reaching 3.2 seconds.  

Home Page
Optimise Health Site Speed Mobile Results
Optimise Health Site Speed Results
Internal Page
Optimise Health Site speed mobile result
Optimise Health Site speed Desktop result
Optimise Health Total Clicks

SEO Campaign Results

When Optimise Health started their campaign they were generating good traffic from their blogs but weren’t ranking well for their desired keywords.

We’re in month 3 and have seen an increase in clicks by 63% and increased impressions by over 100%

Increase in revenue based keywords

Top priority was “podiatrist toowoomba” as it’s their main location and they were struggling to reach page 1.

When they started they ranked 10 for that particular term.  

In 3 months we’ve gone from 9,9,10,12,19 to 2,3,6,8,9 and 2 Map Pack listings just for Toowoomba. 

Optimise Health Keywords
Optimise Health Goal Conversions

How has this affected conversions?

The client advised that they’ve gone from 3-4 booking confirmations a day to 10-12 booking confirmations a day.

Unfortunately the past SEO company didn’t have any conversion tracking set up so our data started on the 12th September.

Since then all are conversions up 35%

Optimise Health
Optimise Health

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Ready to launch?

Discover What’s Possible!

More than ever, the ability for your practice to consistently generate new clients is pivotal to your success.

As a healthcare business owner, this responsibility falls squarely on your shoulders.

Let’s unpack your marketing goals and discuss how we can help boost your online presence and create a new client strategy that consistently fills your books!

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Important Notice:

Our office will be unattended on Friday 14th February 2025 due to a planned power outage.

The team will be working remotely and will be available via email.

For any urgent enquires, please contact info@practiceedge.com.au and we will get back to you as soon as possible

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