Campaign Highlights
- Custom WordPress Website
- Custom Post Types to allow for the dynamic feed of relevant treatments on service pages
- CMS migration including the migration of 200+ blog posts
- Copywriting
- CRM Form Integration
- Speed Optimisation
- Mobile accessibility and Usability
- Quality Assurance


Optimise Health are a multidisciplinary allied health practice with clinics in the south-eastern Queensland cities of Toowoomba and Warwick.
As well as migrating their site from Duda to WordPress, our objectives for this project were to enhance their website structure for easy navigation, produce copy for additional condition-focused pages and improve the page speed scores to support the associated copywriting.
CMS Migration
One of the main objectives of this project was migrating Optimise Health from Duda to WordPress in order to provide a more robust content management system to support better site speeds and a stronger SEO campaign. The migration required our website development team to transfer the content between the two platforms which included over 90 pages and 200 blog posts.
Enhancement of website structure
To assist the on-page user experience, our Development and SEO teams made significant navigational changes to the site to allow for easier and more direct access to key areas of the site.
The original Optimise Health website was informative, however accessing particular information required the user to move through multiple pages in order to reach their desired end-point. Our development team identified this as an opportunity and have enhanced the user experience by:
- Separating the content for “Services” and “Treatments”
- Adding a mega menu for easy visibility of all “Treatments” pages
- Building out additional condition-specific pages
These changes ensure that anyone viewing the site can quickly and easily find the information that they’re after without the frustration of navigating through multiple pages beforehand.
Copywriting
While the original site included adequate information about the Clinic, the Team and the Services provided by Optimise Health, we identified an opportunity to improve the authority of the site and enhance the SEO campaign by creating additional supporting Conditions pages.
Optimise Health utilised our professional copywriting services to compose 9 additional pages, which provide informative value from a user-perspective, as well as supporting the core service and treatment pages.
CRM Form Integration
To support Optimise Health’s internal workflow process, our team integrated all contact forms into their CRM, auto-assigning certain enquiry types to specific team members to ensure appropriate follow-ups are actioned efficiently.

Optimise website speed
A key motivator behind rebuilding the site in WordPress was to enhance the site speed to improve the user experience and enhance the SEO campaign.
We saw the improvement in site speed from the old site to the new site as a major achievement of this project. Whereas the original site was achieving a Page Speed Insights mobile score of 7, with time to interactive reaching almost 70 seconds, the new WordPress version of the site received a mobile score of 93 with time to interactive reaching 3.2 seconds.
Home Page


Internal Page



SEO Campaign Results
When Optimise Health started their campaign they were generating good traffic from their blogs but weren’t ranking well for their desired keywords.
We’re in month 3 and have seen an increase in clicks by 63% and increased impressions by over 100%
Increase in revenue based keywords
Top priority was “podiatrist toowoomba” as it’s their main location and they were struggling to reach page 1.
When they started they ranked 10 for that particular term.
In 3 months we’ve gone from 9,9,10,12,19 to 2,3,6,8,9 and 2 Map Pack listings just for Toowoomba.


How has this affected conversions?
The client advised that they’ve gone from 3-4 booking confirmations a day to 10-12 booking confirmations a day.
Unfortunately the past SEO company didn’t have any conversion tracking set up so our data started on the 12th September.
Since then all are conversions up 35%

