Case Studies

Midlands Physio

Midland Physio Feature CS

Campaign Highlights

Midland Physio CS Feature

Midlands Physio is a physiotherapy practice located in the U.K. They are a long-standing client of practiceedge, and they have maintained and operated the same website for a number of years. With advancing technology and increasing online competition, the principal physiotherapist and owner, John, decided a redesign of his website was in order.

During the redesign, we focused on improving and modernising the site. Whilst the previous site was informative, the challenge was that the volume of content on each page made it difficult to navigate and locate information quickly and easily. To update the site and allow for easy navigation (on all device types), content has been sectioned into topics, allowing the site visitor to easily locate and digest the information presented.

To complement the physiotherapy website design, we further incorporated green/blue colour tones throughout, which provide a calming and inviting presence, helping potential patients feel cared for and confident in the clinic’s services.

To stand out amongst their peers and to further develop their brand as a warm, welcoming and familiar presence, Midlands Physio took the opportunity to individualise their new site by investing in original imagery of their team and practice and by integrating video footage throughout the site.

These visual elements help potential patients connect with the practice and present Midland Physio as an authority in the services they offer.

The end result is a new website which is not only easily navigated but one which, through content and visual elements, conveys a practice which is professional, friendly, warm and helpful – a practice that you would be quick to contact if you were suffering from aches and pains.

More Client Results

Start Your Journey

Book a FREE Marketing Consultation

If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your allied healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Patient Booking Conversion

Free eBook

Mastering Medical Marketing in 2024

  • This field is for validation purposes and should be left unchanged.

Free eBook

A Complete Guide to Effective Healthcare Digital Marketing In 2024

  • This field is for validation purposes and should be left unchanged.

Free eBook

The Complete Guide To Google My Business

  • This field is for validation purposes and should be left unchanged.

Free eBook

The Anatomy Of A High-Converting New Patient Landing Page

  • This field is for validation purposes and should be left unchanged.

Free eBook

How To Measure Whether Your SEO Is Actually Working

  • This field is for validation purposes and should be left unchanged.