Midlands Physio is a physiotherapy practice located in the U.K. They are a long-standing client of practiceedge, and they have maintained and operated the same website for a number of years. With advancing technology and increasing online competition, the principal physiotherapist and owner, John, decided a redesign of his website was in order.
During the redesign, we focused on improving and modernising the site. Whilst the previous site was informative, the challenge was that the volume of content on each page made it difficult to navigate and locate information quickly and easily. To update the site and allow for easy navigation (on all device types), content has been sectioned into topics, allowing the site visitor to easily locate and digest the information presented.
To complement the redesign, we further incorporated green/blue colour tones throughout, which provide a calming and inviting presence, helping potential patients feel cared for and confident in the clinic’s services.
To stand out amongst their peers and to further develop their brand as a warm, welcoming and familiar presence, Midlands Physio took the opportunity to individualise their new site by investing in original imagery of their team and practice and by integrating video footage throughout the site.
These visual elements help potential patients connect with the practice and present Midland Physio as an authority in the services they offer.
The end result is a new website which is not only easily navigated but one which, through content and visual elements, conveys a practice which is professional, friendly, warm and helpful – a practice that you would be quick to contact if you were suffering from aches and pains.