MetroRehab is a private rehabilitation facility in the Inner West of Sydney. MetroRehab specialise in neurological, stroke, and cancer rehabilitation, with the Sydney Stroke Rehabilitation Centre operating within the Hospital.
With a 30-year history in the area, MetroRehab has a reputation for clinical excellence and we wanted to uphold this image while driving additional traffic to their website.
The main goals for this campaign included increase brand awareness as well as driving additional inpatient and day rehab clients to their facility.
In order to grow the traffic coming in to MetroRehab, we capitalised on the general keywords that people typically search for when looking for these rehabilitation services, to ensure we rank well for these and brought people to the website through these.
The biggest challenge we faced through this campaign was the launch of a brand new website, with updated content and a new linking structure. Through meticulous planning we maintained and even improved rankings through this time, and managed the transition between websites without losing any website traffic.
During the campaign we have seen continuous growth in organic traffic, increasing organic users increasing by 12.36% and organic sessions by 13.5% compared with the same period last year.
This kind of gradual growth has helped to increase their brand awareness.