Laser Tech buy, sell, service and repair medical and aesthetic laser devices for a wide range of laser device brands.
We were engaged by Laser Tech for their SEO campaign and website redesign. The redesign was driven by the needs of an SEO campaign. The client had built their own site using a page builder provided by their website host. The builder provided limited functionality and did not support best practice web design principles for SEO.
We redesigned the site, providing a better user experience and a better responsive performance.
We began the SEO campaign on the existing Sitebeat website in August 2021 and quickly learned that the platform wasn’t SEO friendly. Over the next three months, with limited support and functionality from the platform itself, we decided to build out an entirely new website on WordPress; one that would be SEO-friendly and allow us to climb the search engine rankings.
The website was launched in late November and overnight we saw a positive impact on all keywords for the campaign.
Below you can see the current keyword rankings when the new website was set live and optimised, compared to the rankings when the old website was live.
Comparing organic traffic coming to the old website from search engines such as Google, compared to the traffic coming into the new website, we can see a 86.49% increase after the new website went live.
We also enhanced the speed of the website, getting an ‘A’ in GTMetrix. We use GTMetix as our preferred speed reporting tool, which is used to measure a websites’ speed and performance.