Case Studies

DNA Labs

DNA Labs Banner Image

DNALabs is one of Australia’s leading paternity, relationship and immigration DNA testing laboratories. NATA-Accredited and one of the brands under the Sonic Healthcare umbrella, they offer reliable DNA testing services for a range of purposes. DNALabs has been widely known in the healthcare and DNA testing space for decades, with a tremendous amount of trust behind the brand.

The goal of this campaign was to increase traffic and brand awareness for DNALabs, as well as to create a competitive edge over some of the biggest healthcare companies in Australia.

This campaign came with a challenge, as we commenced the campaign just as one of the DNA tests available on the website was discontinued, and the content removed along with it. 

This gave the SEO team the challenge of improving keyword rankings for the tests that remained, while counteracting a drop in traffic from the removal of content from the website.

The first 2 months were a difficult balancing act, but by month 3 we really started to see the fruits of our labour.

By month 3, we saw organic sessions increase by 14.19% and organic users increase by 15.03% compared to the previous month. 

By month 3 we also saw our monthly organic traffic exceeding the previous year’s – and not only slightly, we saw a 15.1% increase in organic sessions compared with the year previous – which included the content that was removed.

Through conversion rate optimisation we were able to clarify messages and improve the goal conversion rate by 10.55%

More Client Results

Start Your Journey

Book a FREE Marketing Consultation

If you’re ready to launch or accelerate your marketing strategy, get more new patients, and grow your allied healthcare business, we invite you to book a complimentary strategy session with our team. During this no-obligation session, we’ll cover:

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Business Goals

What do you offer and where do you want to be in 12 months? Let’s explore what makes your business unique.

Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Competitor Insights

How does your online presence compare against your direct competitors? We’ll analyse this with our proprietary software.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Growth Opportunities

We’ll identify areas of improvement that will positively impact your business growth.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Marketing Recommendations

Based on your unique needs, we’ll suggest a plan of action and outline expected timelines and costs.

Patient Booking Conversion

Free eBook

Mastering Medical Marketing in 2023

  • This field is for validation purposes and should be left unchanged.

Free eBook

A Complete Guide to Effective Healthcare Digital Marketing In 2023

  • This field is for validation purposes and should be left unchanged.

Free eBook

The Complete Guide To Google My Business

  • This field is for validation purposes and should be left unchanged.

Free eBook

The Anatomy Of A High-Converting New Patient Landing Page

  • This field is for validation purposes and should be left unchanged.

Free eBook

How To Measure Whether Your SEO Is Actually Working

  • This field is for validation purposes and should be left unchanged.