Case Studies

Coastal Podiatry

Coastal Podiatry Case Study

Coastal Podiatry is based in Minyama QLD and have been treating patients on the Sunshine Coast and surrounds for many years. The owner, Dr Peter Shelton, sought out practiceedge to custom design a landing page for their Ads campaign.

To capture attention, Dr Shelton, invested in professionally written content by our Copywriting team. Our web design team then structured the content appropriately and offset it with original and supplementary imagery. The end result is a cohesively designed page which attracts the site visitor to relevant CTA’s.

Two of the main features included in the landing page are the online booking system and the integrated email lead generator. 

online booking system

We included multiple “Book online” calls-to-action throughout the page, including in the sticky header. This ensures that at any time, the Book Now CTA is visible and visitors to the page have every opportunity to book a consultation.

integrated email lead generator

To expand his list of potential patients, our design team also included a free resources section whereby clients can download a Bunion or Heel Pain Report by providing their name and email address.

google review

Dr Shelton completed with a survey based on his experience with practiceedge and rates our services as exceeding. He further provided the following Google Review on our performance:

ads campaign

Our Ads Specialist worked closely with Dr Shelton to create and build a campaign that was on-brand for Coastal Podiatry and would not only increase new patient numbers, but provide a significant return on investment. Starting with an insightful brief and some sound keyword research, our Ads Specialist developed a compelling strategy and created a strong, customer-benefit driven podiatry Google Ads campaign that exceeded Dr Shelton’s expectations. An effective landing page was designed and built specifically for the PPC campaign and downloadable conditions reports were implemented to capture customer data. Since practiceedge began managing Coastal Podiatry’s PPC advertising there’s been a 142% increase in conversions, a 13% decrease in cost and a 64% decrease in the cost per conversion.

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