Chatterbox Speech Pathology are paediatric Speech therapists offering care and support for children experiencing difficulties with speech, learning and talking abilities. With 3 clinics located throughout Sydney they offer tailored treatment plans for all children, working together with their families. With a leading team of speech pathologists they are a family friendly practice where they believe learning should be fun!
practiceedge took over Chatterbox Speech Pathology’s healthcare Google Ads campaign management as they were previously managing their own campaign. They had been referred from another client and Chatterbox Speech Pathology were concerned with their total number of conversions and the overall running of the campaign.
Campaign Highlights
- 80% increase in total number of phone calls from the Google Ad campaign
- Decreasing the average cost per click by 16%
- Increasing the total number of in phone calls from 578 to 1043
We took over Chatterbox Speech Pathology Google Ads campaign targeting similar keyword themes for a range of conditions over their three clinic locations, with a similar daily budget. Our focus was on conversions and lead generation for new clients at all three clinics.
We were tracking phone calls, 3rd party booking link clicks and contact form submissions for booking requests as the campaign conversions.
practiceedge was able to make the following notable improvements during the first 12 months of the campaign:
- 30% increase in the total number of clicks
- Decreasing the average cost per click by 16%
- Increasing the total number of in phone calls from 578 to 1043 during the same time period with only a 10% increase in total budget spend
- Higher return on investment with an 80% increase in the total number of phone calls, with only a 10% increase in budget.
Looking at October as a highlight month practiceedge was able to make the following notable improvements:
- Increasing the total number of phone calls on Google Ads from 68 to 127 during October 2019, compared to the same time last year.
- Increasing the total number of phone calls by 86%
- Lowering the average cost per click by 30% during October 2019, compared to the same time last year.
- Decreasing the total spend by 28% throughout the same period, while having a similar total number of clicks.
