Capital Podiatry are a Canberra based podiatry clinic who have maintained and operated the same website for a number of years.
Our SEO and Google Ads teams were engaged by Captial Podiatry to create high rankings and drive traffic to their site.
Our campaign results were appreciated by the client who provided the following Google Review.
Google Ads Campaign Results
The client, Capital Podiatry, was focussed on providing bio-mechanical assessments and the more specialised podiatry treatments, and didn’t want to attract general podiatry interest. The Ads Specialist chose to run a targeted local search campaign, tailoring the Ad copy and assets to attract and engage only high-quality bio-mechanical patients. Leads included phone calls, bookings, and form submissions.
This challenging brief became realised when after only 4 months the client reported their revenue “was up 68% on the same time last year” and they had “exceed[ed] our revenue goal”.
In the first 4 months of the new Google Ads campaign going live there were 840 clicks and 243 conversions. They had a conversion rate of 28.93% and the click-thru-rate was 12.34%, which is 93% higher than the Health industry benchmark for Google Search Ads.
SEO Campaign Results
Between September 2022 and February 2023, the average monthly traffic for the website capitalpodiatry.com.au increased from 167 to 352 visitors, while the number of organic keywords ranking in the top 10 results on Google grew from 7 to 16. The growth in traffic and organic keywords can be attributed to various SEO efforts, including content optimisation, keyword targeting, technical improvements, backlink building and on-page SEO enhancements.