Campaign Highlights
- Ranking top 2 for all Adelaide keywords
- Page 1 rankings for all local suburb service keywords.
- Users up from 478 to 539
- Conversions up from 136 to 284
- GMB website clicks up from 109 to 161
- GMB phone calls up from 67 to 89
- Booking page loads up from 122 to 267
Campaign Objectives
Adelaide Podiatry Centres wanted to boost their online visibility and grow the number of people booking appointments and calling their clinic via their website. They knew a well-optimised website would be crucial for this.
Engaging practiceedge to design and execute a tailored SEO strategy, Adelaide Podiatry Centres’ goals were to increase their online visibility, making them a go-to option in search engine results for those seeking podiatry services in Adelaide.
The objective was to increase website traffic, leading to more online bookings and phone inquiries, ultimately expanding the business. Adelaide Podiatry Centres were confident that tapping into SEO, backed by practiceedge’s know-how, would result in a notable upswing in user engagement and conversion rates.
Campaign Challenges
At certain intervals, we encountered issues with some of our pages underperforming in search engine results, a situation we attributed to potential content issues. To tackle this, we engaged our skilled team of copywriters to enhance the quality of the content, as well as extend its length on the problematic pages. Following the implementation of these adjustments, we observed a significant improvement in these pages’ performance. Their rankings on Google also became more stable, confirming the effectiveness of our actions.
SEO Campaign Results
To give our SEO campaign a strong edge, practiceedge deployed a range of strategies tailored to our client’s unique requirements. These actions not only boosted the website’s traffic but significantly improved both user interaction and online conversions.
A cornerstone of our approach was detailed keyword research. After a thorough study, we zeroed in on the terms and phrases that resonated most with our target audience. These were then woven into the website’s content, enhancing its visibility and relevance. We also gave keen attention to fine-tuning the on-page elements of these keyword-focused pages to ensure optimal SEO performance, making it easier for search engines to crawl and index our site.
Regular technical audits kept the website in prime condition, spotting and addressing any looming issues before they could impact performance. On top of that, we reinforced the site’s authority with foundational work in citations, competitor analysis, and building credible backlinks. This multi-pronged strategy didn’t just elevate the site’s authority but also helped it stand out in a crowded market.
The results of our comprehensive digital strategies are evident in the campaign performance. Between August 2022 and August 2023, we surpassed our goals in several key areas. We secured top rankings for all Adelaide-related keywords and appeared on the first page for all local suburb service keywords. This enhanced visibility led to a rise in users, from 478 to 539, and doubled the conversions from 136 to 284. Our Google My Business (GMB) efforts also yielded gains, with website clicks increasing from 109 to 161 and phone calls going up from 67 to 89. Moreover, the loading speed for our booking pages improved, seeing a bump from 122 to 267 loads.
In summary, the tailored SEO strategies by practiceedge led to impressive growth in various key metrics, affirming the effectiveness of our well-rounded SEO tactics.
