Search engine optimisation is our second language- in the office, we talk in backlinks, rankings, conversions, and organic traffic! But we often forget that SEO can be an overwhelming and confusing topic for many business owners.
connect. engage. grow.
How much does SEO cost? There is no simple answer to this question because there is no one-size-fits-all approach for SEO! And you should be wary of anyone who tells you so.
We’re often asked, how can I outrank my competitors on Google? In this video, our General Manager, Nathan, explains some simple steps that can help you stand out and generate results even in a competitive market.
In recent times, the introduction of social media marketing and pay-per-click advertising has made people ask the question – is SEO dead?
When talking about SEO at practiceedge, we often talk about relevance and authority. Relevance refers to how well you convey what you do to Google. More specifically, does your content, location, and website structure align with what you’re trying to rank for?
Just as your car needs servicing, websites need regular maintenance to function optimally. No matter the size of your website, its functions or features, you are vulnerable to poor performance, hacking, and other threats if you don’t have a care plan.
True or false? All hosting companies offer the same service. False! The features of web hosting packages vary depending on the provider. Poor hosting can impact website performance and present a security risk. These days, no one has patience for a slow website, so web hosting is incredibly important. Site speed is also a factor in SEO.
Has this ever happened to you? Let’s say you need a new television. You start your online research with a Google search, looking at different options online. You compare different televisions from the department stores and decide that it would be easier to go in-store and look at the screens instead.
It’s a question we’re often asked- should I invest in Google Ads or SEO? The answer depends on several factors as our Google Ads Specialist, Linda, describes in this video.
It takes just 7 seconds to make an impression. In the online world, your website’s first impression can go one of three ways.
The next time you do a Google search for a product or service, take a minute to review the structure of the SERP (search engine results page).
How can you set up a digital campaign for success? It all starts with identifying your goals and needs. Getting to know what you do, where you do it, and who you help are essential to creating a campaign that generates results.
What does it mean when a business is in demand? Put simply, they are a trusted brand with a loyal base of customers. They have a comprehensive online strategy that positions them as an industry authority. And they don’t need to reach for clients because clients come to them.
There’s no denying that social media sites have changed the online landscape. And Facebook has led the way.
Heard about SEO but not quite sure what it is? You’re not alone! Many of our clients understand the purpose of SEO – to improve ranking, increase traffic, and generate conversions- but very few understand how this is achieved.