case studies

connect. engage. grow.

Muscle Joint Bone

Jan 26, 2019

Muscle Joint Bone is an Allied Health Clinic providing care and treatment for a range of spinal, sports, muscular and nervous conditions throughout their local community.

Practiceedge took over Muscle Joint Bone SEO and Google Ad campaign from another provider after the client wanted to expand their online presence in the surrounding communities.

campaign highlights


Increasing organic users by over 77% compared to the same time in the previous year.


Increasing new organic users by over 80% compared to the same time in the previous year


Maintaining an average “click-through-rate” of 15.63% across all campaigns

seo campaign growth

Firstly our team completed keyword research for each of the keyword themes in their SEO campaign. After constructing all on-page meta data properties we also used our propriety software to create local presence for keywords like “chiropractor SUBURB”, “osteopath SUBURB” & “physiotherapy SUBURB”.

6 months into the campaign the growth we saw was over 77% in the total number of users and 80% increase in the total number of new users.

Organic Users Increased over 77% & Organic new users increased over 80% year over year.

google ads campaign growth

We rebuilt Muscle Joint Bone’s Google Ad Campaign targeting core services in the surrounding communities. practiceedge was able to make the following notable improvements:


Maintaining an average “click-through-rate” of 15.66% across all campaigns


Maintaining a low $2.03 “cost-per-conversion” across all campaigns


Delivering a steady flow of new patient enquiries throughout the campaign, with phone call tracking installed ensuring the clinic can follow up any leads etc