practiceedge took over running Marson Industries’ Google Ads campaign management when Marson Industries, who had previously been managing their own campaign, became concerned with the overall running of their campaign generating clicks but not conversions.
297% increase in phone calls generated from the Google Ad campaign
559% increase in conversions generated from the Google Ad campaign
Decreased the average cost per conversion by 52%
Increased the total number of phone calls from 67 to 333
practiceedge took over the Marson Industries Google Ads campaign targeting similar keyword themes and locations. We did however restructure the campaign, and, with an increased budget, saw it immediately started generating increased clicks and phone calls. The last 6 months have seen the campaign move from strength to strength, despite the health pandemic.
We tracked phone calls, checkout orders received, quote request submissions, contact form submissions and emails.