case studies

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Marson Industries

Mar 26, 2021

Marson Industries are an Australian manufacturer of high quality, industrial-grade tarpaulins, covers and liners. Located in Campbellfield, Melbourne, Marson Industries have been a leading manufacturer and Australia-wide supplier to the agriculture & farming, freight & transportation, mining, and roofing & construction industries, as well as spill containment systems, for over 50 years.

practiceedge took over running Marson Industries’ Google Ads campaign management when Marson Industries, who had previously been managing their own campaign, became concerned with the overall running of their campaign generating clicks, but not conversions.

campaign highlights in the first 4 months

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154% increase in phone calls generated from the Google Ad campaign

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225% increase in conversions generated from the Google Ad campaign

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Decreased the average cost per conversion by 97%

practiceedge took over the Marson Industries Google Ads campaign targeting similar keyword themes and locations. We did however restructure the campaign, and, with an increased budget, saw it immediately started generating increased clicks and phone calls. The last 6 months have seen the campaign move from strength to strength, despite the health pandemic.

We tracked phone calls, checkout orders received, quote request submissions, contact form submissions and emails.

With further refining the campaign has continued to improve from strength to strength and the last 6 months has seen the campaign receive over 11,700 clicks (a 7% increase compared to the previous 6 months), 551 conversions (a 138% increase compared to the previous 6 months), and a 42% decrease in the cost per conversion.

practiceedge has continued to make the following notable improvements during the last 6 months of the campaign, when comparing to the previous 6 months:
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7% increase in the total number of clicks the campaign received

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138% increase in the total number of conversions

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253% increase in the total number of phone calls

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42% decrease in the cost per conversion

since beginning management of the account in Nov 2018 the campaign has had:
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36,800 clicks

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728 phone calls

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2,920 conversions