case studies

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Dr Hugo Fernandes

Jul 30, 2021

Dr Hugo Fernandes is a Melbourne-based Gynecologist and Fertility Specialist helping couples and singles achieve their family goals.

Our in-house design team created an online concept which reflects Dr Fernandes professional yet friendly and approachable personality, whilst emphasizing his ability and reputation as an expert in his field.

It was very important to Dr Fernandes that his personality and approach to women’s health issues shine through to potential patients. To personalize the site, we incorporated custom images and authority videos, and through these Dr Fernandes is revealed as a knowledgeable, caring, and honest specialist.

It was also important that the website convey the clinic environment. We incorporated soft hues of purple, pink and blue throughout the site which reflect the calm, tender, kind, and empathetic atmosphere of Dr Fernandes’ clinic.

As always user experience is foremost in our mind when creating websites, and this site provides for easy user navigation whether it be via mobile, tablet, pc or laptop.

campaign highlights


Authority Video


Mobile accessibility and usability


Speed Optimisation


Custom Visual Identity Creation


Custom WordPress Website


Quality Assurance