case studies

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Centre of Gravity

Dec 22, 2021

Centre of Gravity is a Myotherapy clinic based in East Brunswick. Located within a Pilates studio, Centre of Gravity provide whole-body treatment to improve muscle pain, function and movement.

To establish their online presence and provide a framework to generate patient bookings, practiceedge were engaged to create one-page website for Centre of Gravity. Utilising emotive, calming imagery and iconography, the result is a multi-section single-page site which is informative without being overwhelming, easily navigated, and includes multiple call to action opportunities to increase customer engagement.

To maintain interest and engagement it was important that the site present Centre of Gravity as a supportive and healing environment. Our design team have achieved this through the use of a soft colour palette of greens, light blues and whites, combined with imagery which references the natural world, helping which convey feelings of harmony, healing and growth.

As always, user experience is foremost in our mind when creating websites, and this site provides for easy user navigation whether it be via mobile, tablet, pc or laptop.

campaign highlights

Custom Visual Identity Creation

Single-Page Website

Mobile accessibility and Usability

Speed Optimisation

Custom WordPress Website

Quality Assurance

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