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case studies

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Adelaide Heel Pain

May 17, 2019

Adelaide Podiatrist and Adelaide Heel Pain Clinic are two podiatry clinics in the heart of Adelaide offering podiatric care for a range of foot and lower limb conditions. We developed an online identity for the general podiatry website first & SEO campaign to market the new online profile.

After the success of the first campaign we built subsequent websites targeting specific conditions to achieve regional dominance across Adelaide for podiatric services and conditions.

campaign highlights

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Obtaining page 1 presence for over 110 different combinations of Adelaide based keywords

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Increasing organic traffic by over 146% compared to the same time in the previous year

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43% increase in total number of Google Ad conversions

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Increasing the total number of conversions on Google Ads from 416 to 626 during October, compared to the same time last year

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Lowering the cost per conversion by 55% in 2018 compared to the same time in 2017

seo campaign growth

Firstly our team completed keyword research for each of the keyword themes in their SEO campaign. After constructing all on-page meta data properties we also used our propriety software to create local presence for keywords like “condition SUBURB”, “service SUBURB” & “podiatrist SUBURB”.

12 months into the campaign the organic growth we saw was over 146% in November 2018 to November 2017.

Organic Traffic Increased over 146% year over year

keyword rankings

Within 6 months of the beginning of the campaign we were able to see the growth over 110 different condition and service based keywords both locally and in the Adelaide Region.

For keywords like “podiatrist Adelaide” there was a 172% increase – starting off at ranking position 27 now rankings 2nd organically.

Within 6 months of the beginning of the campaign we were able to see the growth over 110 different condition and service based keywords both locally and in the Adelaide Region.

For keywords like “podiatrist Adelaide” there was a 172% increase – starting off at ranking position 27 now rankings 2nd organically.

google ads campaign growth

Practiceedge created a Google Ads Campaign targeting all conditions based keywords in the wider Adelaide area; further dominating the region both with SEO and SEM marketing.
  • 43% increase in total number of Google Ad conversions
  • Increasing the total number of conversions on Google Ads from 410 to 626
  • Lowering the cost per conversion by 55% in 2018 compared to the same time in 2017
more client results