Hux Concrete Co is a exposed aggregate concrete company offering services to all homes & businesses throughout Melbourne. We developed an online identity for the company first with a website & SEO campaign to market the new online profile.
We created Hux Concrete Co a new website which reinforced their strong industry reputation and helped attract new clients.
Obtaining top 4 ranking positions for 12 Melbourne based keywords
Obtaining strong local presence in Melbourne suburbsusing our propriety software
Obtaining top 7 ranking positions for non-geotargeted keyword
Increasing organic traffic by over 664% within 6 months
Firstly our team completed keyword research for each of the keyword themes in their SEO campaign. After constructing all on-page meta data properties we also used our propriety software to create local presence for keywords like “aggregate concrete SUBURB”, “Exposed Aggregate Concrete Driveway SUBURB” & “Exposed Aggregate SUBURB”.
We were also able to create strong presence with keywords in the top 7 for non-geo-targeted keywords. This allowed the exposed for the business for people searching for the generic product term rather than the suburb or region also included in the search term.
6 months into the campaign the organic growth we saw was over 664% with the first month organic users being 31 in total to 237 organic users in the 6th month.
Within 6 months of the beginning of the campaign we were able to see the growth of the top 12 Melbourne keywords with all now ranking in the top 4 positions on page 1.
For keywords like “exposed concrete driveways Melbourne” there was a 190% increase – starting off at ranking position 77 now rankings 2nd organically.
“Exposed Aggregate Melbourne” saw a 195% increase from 87th at the bottom to mid-range of page 8 to now ranking 1st organically.