australian height safety services

google ad services, seo, web design

Australian Height Safety Services is a national company providing fall prevention and height safety systems throughout Australia.

Practiceedge took over Australian Height Safety Services Google Ad & SEO campaign from another provider after the client was concerned with their management costs.

campaign highlights

Obtaining page 1 presence for 18 Melbourne based keywords

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Increasing organic traffic by over 200% compared to the same time in the previous year.

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97% increase in total number of Google Ad conversions

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Increasing the total number of conversions on Google Ads from 31 to 61

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Lowering the cost per conversion by 46% in 2018 compared to the same time in 2017

seo campaign growth

Firstly our team completed keyword research for each of the keyword themes in their SEO campaign. After completing an SEO audit on the current on-page SEO meta data we made adjustments for stronger results.

3 months into the campaign the growth we saw was over 200% in September 2018 to September 2017.

Organic Traffic Increased over 200% year over year:

keyword rankings

Within 3 months of the beginning of the campaign we were able to see the growth of the top 18 Melbourne keywords with all now ranking on page.

For keywords like “roof guardrails Melbourne” there was a 172% increase – starting off at ranking position 27 now rankings 2nd organically.

“Roof aluminum walkways Melbourne” saw a 178% increase from 18th at the bottom to mid-range of page 2 to now ranking 1st organically.

“Static lines Melbourne” entered the search results, after not previously being in the top 50.

Obtaining page 1 presence for 18 Melbourne based keywords:

Obtaining page 1 presence for 18 Melbourne based keywords:

Over September 2018 compared to 2017 we also saw a 131% increase in the total number of organic goal completions; increasing from 32 in September 2017 to 74 in September 2018.

google ads campaign growth

We took over AHSS Google Ads campaign targeting the same keyword themes and using the existing specified budget. practiceedge was able to make the following notable improvements:

97% increase in total number of Google Ad conversions

Increasing the total number of conversions on Google Ads from 31 to 61

Lowering the cost per conversion by 46% in 2018 compared to the same time in 2017

Higher return on investment/expenditure using the same campaign budget

Exposing the ad to a wider audience, with a 20% increase in the total number of impressions for all keywords

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