08 Apr 20 ways to engage clients digitally during the COVID19 pandemic
The COVID-19 pandemic has temporarily changed our way of life, forcing people and businesses around the world to adapt. Below are 20 things you can do for your business to maintain your online presence, plan for the future and remain engaged with your clients.
Set up a blog on your website (if you don’t already have one) or write new articles if you do. Having a collection of articles ready to post will ensure you have fresh content you can add regularly to your site. Also consider blog posts that may add value to your customers during this time. For example: Stretches to do when working from home or how to maintain a healthy routine when you may not be able to do your usual exercise.
2. Google My Business details
Your Google My Business profile displays important information about your business including your contact details, opening hours and location. Review these details for accuracy. In addition, if your business is operating differently at the moment, consider publishing a GMB post to notify your customers.
3. Revise your website
When was the last time you looked through the pages of your website and reviewed the written content, images, headings, call to actions, layout, and other details? This exercise can provide insight into how a new user to your website might perceive your business for the first time. Make a list of revisions and execute them to ensure your website conveys the message you want it to.
4. Email database
An email database is a great tool for engaging with your clients. Important updates, promotions and content can reach people via their inbox. An email database is a crucial step in maintaining and prolonging a relationship with your customer.
5. Facebook page
Facebook is the largest social media platform in the world- ensure your business has an optimised page set up. Engage directly with your target audience and build a community. Setting up your page is simple and free.
Instagram is another popular social media platform which can be utilised to support your online marketing. Like Facebook, a business Instagram provides valuable real-time metrics to assist you in understanding your followers and their favourite content. It is a free, easy to use digital marketing tool which can support your customer engagement and communication.
7. Website Heat Maps
When we refer to Website Heat Maps this can also be referred to as a form of screen tracking software; which allows you to visualise and understand the way users are interacting with your website.
Understanding the sections or pages on your website that aren’t producing any user interaction can provide insight to how people are interacting with your call to actions, offers, website content and imagery.
This user behaviour can then assist you in refining your website conversion techniques and help improve your bottom line.
8. Website conversion strategy
Consider creating or reviewing your website conversion strategy to include call tracking or conversion goals so you know exactly what traffic source is converting and producing your leads. Once you know which traffic source is producing the highest number of leads and conversions, you can amplify your marketing efforts in those traffic channels then bringing the highest revenue.
9. Content strategy
Are you overwhelmed by the thought of creating and publishing engaging content? Automatic sharing software and planning in the form of a content strategy ensures you can publish content your target audience wants more efficiently. Refine and implement your strategy.
10. Video content
Video content is becoming one of the most engaging, in-demand content forms. Social media and website users are more likely to convert on a video post than a written post. Ensure your business has video content prepared to share with your audience.
11. User flow
Are users reaching your homepage and then leaving immediately? Maybe they see your service page but do not proceed to your online booking page. Understanding your user flow is an incredibly important factor in determining the reasons behind the success of a campaign. Focus on pages where users are dropping off and refine and improve them wherever possible.
12. About us
Review your ‘About’ page. Are your team photos and details correct? Is your location and business history accurate? Customers, especially those who do not know anything about your business, will engage with your ‘About’ page to determine whether your business is a good fit for them. Make a good impression and provide accurate, positive information. Include your mission statement and how you can assist your customers to involve them also.
Do you currently have an offer and is it comparable to your competitors? A sale, discount or special might be the perfect way to ensure you stay connected to your existing customers and can also clinch the deal by enticing new customers!
14. COVID19 communication
Communication is key. Engage with your client base to ensure they are aware of your operations at the moment. Utilise social media, email, website pop-ups, Google My Business Posts and physical signage where appropriate to ensure your customers understand your current capabilities.
15. Adapt during COVID19
Amid the COVID-19 pandemic, businesses need to adapt to conditions in order to remain operational. This might mean offering your services online via video conferencing, creating and selling an online course or offering products online. practiceedge can assist you to set-up Online Consultations or Online Subscription Services.
16. Payment plans
Millions of Australians are struggling financially at the moment, but still require your services. Payment plans or subscriptions are a great way to ensure your customers are still involved, without the financial burden of a large upfront payment.
17. Review your USP
What is your unique selling proposition? How is this reflected in your website? Does the tone of your content, the images and the overall feel match what you are trying to convey to your target audience? Reviewing and refining your USP is important in understanding your overall business goal and more specifically your marketing goals.
18. Business images
Images on a website are incredibly important part to building trust with your customers and demonstrating the quality of your services. Where required, update your clinic or staff images, recent job or product photos and share these photos on your website, social media and Google My Business.
19. Healthcare practitioners note
Reassure clients as to how you are monitoring your own health. For example, you might be checking staff temperatures daily. Have this information highly visible on your website. Customers will be more attracted to visiting a health care practitioner for a “hands on” treatment if the practitioner is advertising that they are carefully monitoring their own health.
20. Do not…
Now more than ever, Australian’s need to help each other. Show compassion, understanding and flexibility as a business and do not try to exploit the current hardship of your community, as this will not help you or your customer long term.