Ready to grow your healthcare practice and attract new patients? Here are 10 proven strategies that leading Australian digital marketing agency, practiceedge, have implemented for over a decade.
Healthcare is a fast-growing industry. This is good news for healthcare providers, creating opportunity for practices to attract higher numbers of new patients as more Australians look to health services to enhance their wellbeing. Of course, with more opportunity comes more competition – Australia is now estimated to have 195,000 allied health professionals delivering an estimated 200 million health services per year.
With so many practices looking to attract new patients it’s not enough to simply build a website and hope the right people find you. Putting your clinic where your potential patients will find you is integral to even getting people to your website, and it doesn’t end there.
Users also want to know what services you provide, what conditions you treat, what facilities you have available, how much you charge and what others think of you, and then once they’ve covered all of that they want to be able to book an appointment quickly and easily.
Keep reading below for our top 10 healthcare marketing tips to maximise your online growth.
1. Optimise for Local Search
We all lead busy lives and patients want the convenience of attending their healthcare appointment close to home or work. For example, queries such as “Physiotherapist near me” or “Physio Suburb” generate high search volume. Therefore, if you’re running a physiotherapy SEO campaign, then optimising your website for your local area ensures that patients who are looking for a local practitioner find your practice first. This is a strategy we implement for physiotherapy marketing campaigns.
2. Include Condition Pages
3. Create a Blog
A blog is another great way to target users who are researching before they book – offering your knowledge and advice for free might seem counteractive but by building trust with the user you have a greater chance of converting them to a paying patient.
Blogs also mean you are adding regular fresh information to your site. Google loves new content, it shows that your practice is active and current which is another key factor in increasing your ranking position.
4. Get more Google Reviews
5. Create a New Patient Offer
A new patient offer is a great incentive for someone to book with you and can be used to make you stand out above your competition. New patient offers could include a discounted first appointment, a specially price package or a gap free offer. An offer also lets people know that your practice actively welcomes new patients so they feel more confident in booking with you.
6. Offer an Online Booking System
7. Personalise your Business
8. Be Mobile Friendly
9. Maximise your Call to Actions
10. Optimise for Speed
A poorly performing website will have a significant impact on both your rankings and your ability to book new patients. Data suggests that 53% of users will leave a web page if it takes more than 3 seconds to load and 50% of users expect it to load in 2 seconds or less so it’s well worth addressing this early on.
Looking to optimise your online presence and attract new patients? practiceedge offer healthcare specific marketing packages, customised to suit your needs. Get in touch with us and start growing your practice today.