The Advanced Chiropractic Patient List Tool That Saves Time and Money
By Generating Laser Targeted Marketing Lists That Draw High Quality,
High Spending Patients Into Your Practice Time and Time Again!

Dear Colleague, We all know that marketing your Chiropractic practice is an essential component to realizing your practice goals. Marketing represents a gold mine of opportunity for you to generate new business as well nurturing those patients that you already have a relationship with. Unfortunately however, the idea of marketing for many Chiropractors' can be a very daunting and frustrating process.  Not only do they struggle to find the right marketing material but almost always they lack the necessary technical ability to know how (or more importantly why) to accurately extract the ideal patient list from their database. In addition, their marketing is often conducted as a reaction to downturns in business, rather than carefully organized and structured to generate continued strong growth.

With the utmost of ease, Chiropractic Marketing Manager will not only help to arrange your marketing but will effortlessly extract the perfect patient list for your desired marketing message.

Now, before I go on, let me qualify that last comment because it is very important to understand.

Your practice database list contains pretty much everyone you have EVER seen…from your current active Wellness and maintenance patients that keep you in business, to Mrs. Jones whom you saw once 5 years ago that came in for a free examination as a result of a spinal screening!

So, if for example you are sending your “list” a marketing campaign promoting a Patient Appreciation Day in an attempt to enlist their family and friends, do you think your money is better spent on sending to a filtered list containing patients that know you and understand Chiropractic, or to the many Mrs. Jones’s that you failed to motivate 5 years ago and can’t ever remember who or where you are? I know where my money is!

Now, you might say that you should send this campaign to everyone on your list, including Mrs. Jones? Of course, we shouldn’t exclude Mrs. Jones from our marketing, BUT we should definitely exclude her from the above campaign! Instead, Mrs. Jones (and all the others like her) should be included on an entirely different marketing list – something along the lines of a Reactivation campaign would be ideally suited! Likewise, sending a Reactivation letter to your current list is also a waste of time, money and effort – not to mention that you will confuse your current patients as well!  So, I hope you can see that…

Effective marketing is all about sending
the right message to the right list! 

This is where the Chiropractic Marketing Manager comes into play!

With just a few mouse clicks, the Chiropractic Marketing Manager will help you to perfectly tailor your patient list to your desired marketing message!  The screen shot below shows these filters…

P.S. In case you are not sure which filters you should be using, simply select one
of the many Preset Group filters that will automatically generate the list for you!

Finally, after you have utilized the CMM database filters to hand pick a “hot” patient list from your database that ideally match your intended marketing message…you simply export your list to any of the following options including:

Chiropractic Marketing Manager comes complete with everything
you need to take complete control of your patient marketing. Including:

• Your data is imported using any Excel CSV file - simply export from your current PMS database
   
  
• Inbuilt import mapping module – matches your data to ours and remembers it!
   
  
• Marketing Schedule calendar – it reminds you when to do your marketing!
   
  
• Email text editor – easily create simple text emails for FREE marketing!
   
  
• How to gain access to a FREE email server to send your emails
   
  
• Label template creator – setup a template to match your own label sizes
   
  
• Envelope template creator – setup how you want your envelopes to appear
   
  
• DeDupe function – groups families into a single record to prevent duplicates!
      

So, the question is...how in touch with you with your patient database list?  How consistent are your marketing activities?  How much time, money and effort are you (or your CA) expending producing ineffective marketing lists?  How much more impact would you like to achieve by generating optimal message to market impact?

The Chiropractic Marketing Manager is an invaluable tool that will quickly become an irreplaceable part of your practice marketing arsenal. If you are struggling to maintain a consistent marketing schedule and unable to easily produce and export effective marketing communication to your patient list then this product is for you!

Dr Simon Mauger

P.S.      Chiropractic Marketing Manager has been designed to take the hassle out of practice marketing. If you need any help after purchase, we won’t leave you hanging out on a limb! Full support is offered on ALL practiceedge products!